The Windy City is serving up Buffalo Wild Wings’ (BWW) iconic 26 sauces and dry rubs at its 200th BWW GO location at 4715 N. Harlem Avenue in Harwood Heights. To mark the grand opening, franchisee The Hena Group and BWW GO team members celebrated with a ribbon cutting celebration along with hundreds of enthusiastic guests.
“I’m so excited to bring the 200th GO to my very own city of Chicago,” says The Hena Group CEO Kajal Patel. “As someone who grew up in my family’s Dunkin’ restaurants and now leads the expansion of our restaurant portfolio to include other Inspire brands like BWW GO, this is a full-circle moment for me.”
Kajal’s strategic vision to diversify and tap into different market segments was the impetus for growing with BWW GO. The off-premise-focused concept is the perfect complement to The Hena Group’s existing Dunkin’ and Baskin-Robbins footprint. “I see BWW GO as an opportunity for growth and innovation,” says Kajal. “BWW GO offers a differentiated dining experience, attracts a new customer base, and expands into a new daypart for us.”
BWW GO menu delivers on guest expectations for convenient and delicious food, offering fan-favorite items like traditional wings, boneless wings, chicken sandwiches, burgers, and more. The 200th location offers takeout, delivery, and dine-in, and is expected to create more than 30 full and part-time jobs in the community.
“We’re thrilled to introduce fans to our 200th Buffalo Wild Wings GO here in beautiful Chicago,” says Buffalo Wild Wings Brand President John Bowie. “Our goal is to make B-Dubs a part of every occasion in our guests’ lives, and the Buffalo Wild Wings GO concept of hot, fresh take-out and delivery is doing just that.”
After opening the very first BWW GO in 2020, the brand has accelerated BWW GO growth in a variety of formats, including multi-brand and co-location concepts.
Inspire strives to be the franchisor of choice in the restaurant industry, and the success of franchisees who choose to grow within its portfolio of beloved brands is the strongest testament to that mission. Anything is possible with Inspire: any brand, any format, any space. To learn more about franchising with Inspire and our brands, visit inspirebrands.com/Franchising.