Buffalo Wild Wings (BWW) is making brand history with the first-ever BWW GO airport location, now open at Boston Logan International Airport in Boston, Massachusetts. Operated by franchisee PhaseNext Hospitality, this non-traditional location brings bold flavor and convenience to travelers seeking the wings and sauces they know and love on the go. The new BWW GO is located in Terminal A along with a recently-opened Jimmy John’s, also operated by PhaseNext Hospitality, and Dunkin’. Both BWW GO and Jimmy John’s are members of the Inspire Brands portfolio along with Arby’s, Baskin-Robbins, Dunkin’, and SONIC.
Inspire’s focus on format innovation fuels profitability and flexibility for franchisees, enabling them to open locations in high-traffic settings, including airports, stadiums, college campuses, and urban areas. PhaseNext Hospitality has already demonstrated the adaptability of Inspire’s brands with successful non-traditional Buffalo Wild Wings, Dunkin’, and Jimmy John’s locations in airports and military bases across the country.
“With a compelling yet operationally-friendly menu, BWW GO is an ideal fit for airports,” says President and CEO of PhaseNext Hospitality Roz Mallet, who owns and operates 13 non-traditional restaurants. “Inspire puts design and flexibility at the forefront with the BWW GO format, and I’m excited to expand our restaurant footprint with this new location.”
BWW GO menu innovation meets guest expectations by offering fan favorites, including traditional wings, boneless wings, chicken sandwiches, burgers, and more.
“We’ve taken all the flavor that makes Buffalo Wild Wings a fan favorite and packed it into a convenient way for our guests to fuel up before a flight,” says John Bowie, Buffalo Wild Wings Brand President. “As we accelerate new restaurant openings across the United States, BWW GO offers franchisees an innovative, profitable format to reach guests in new venues.”
Other non-traditional BWW locations can flex to accommodate the specific needs of the venue, from serving appetizers to offering a full bar.
Interested in franchising with Inspire? Visit inspirebrands.com/franchising for more details.
