Inaugural holiday campaign pairs festive fun with a limited-edition Hank the Halls Blind Box for 100 lucky fans
Buffalo Wild Wings is decking the halls this season with its first-ever holiday campaign, “Hank the Halls,” and an exclusive Blind Box inspired by the ad, available exclusively to Buffalo Wild Wings Rewards members.
The campaign kicks off with an animated spot that brings Hank – the brand’s iconic buffalo with wings – into the holiday spotlight in a stop-motion short. Styled like a 1950s Christmas special, the story opens on Christmas Eve inside a Buffalo Wild Wings, where Hank and Santa share a Pick 6 meal for two. When Santa’s reindeer get into a tussle over a chicken wing and can’t fly the sleigh, Hank steps in to save Christmas – turning this into a cheeky, grown-up twist on the classic holiday special, packed with humor, heart, and unmistakable B-Dubs energy.
To bring the creative to life for fans, Buffalo Wild Wings is introducing a limited-edition Hank the Halls Blind Box ($20),available December 10 exclusively to new and existing Buffalo Wild Wings Rewards members. Each blind box features a felt ornament that brings the campaign to life – starting with the star of the show: the chicken wing ornament. Fans will also uncover scene-driven keepsakes like the reindeer brawl and Santa mid-swear, turning the spot’s funniest moments into holiday décor. It’s a cheeky reminder that Buffalo Wild Wings offers more than free food perks – it delivers memorable rewards and unexpected delights for its most loyal fans.
“Hank the Halls” marks Buffalo Wild Wings’ first-ever holiday campaign and serves to remind our fans that the holidays are a great time to come into our restaurants with friends and family,” said Tristan Meline, Chief Marketing Officer at Buffalo Wild Wings. “The blind boxes are our way of saying thank you to our loyal fans with something special – because at B-Dubs, we’re all about celebrating all your social occasions with our unique experience and delicious food and drinks.
And while Hank is saving Christmas, guests can save big with Buffalo Wild Wings’ Pick 6 meal for two starting at $19.99. With the Pick 6, guests can choose two entrees, two sides, and two fountain drinks, all for just $19.99 – options include 10 Boneless Wings, the All-American Cheeseburger, or 3 Crispy Chicken Dippers, paired with fan-favorite Fries, Tots, or Wedges. Want to upgrade? Swap in a Buffalo Ranch Chicken Sandwich or Beer Cheese Cheesesteak for just $3 more – or go big with 10 Traditional Wings, a Triple-Bacon Cheeseburger, or a Honey BBQ Chicken Salad for an additional $5.
The Hank the Halls Blind Box will be available on the Buffalo Wild Wings Rewards Shop. Members can access the rewards shop when they are logged in at Buffalowildwings.com/Rewards on December 10 at 12 p.m. ET, exclusively for Buffalo Wild Wings Rewards members. Quantities are limited, so fans should act fast to secure their holiday surprise.
To find the nearest B-Dubs location to you, visit buffalowildwings.com/locations/. If you’re looking for take-out, order for delivery or pick-up at buffalowildwings.com/menu/.
