As the Official Sports Bar of March Madness, B-Dubs is also rolling out a new limited-time Sweet Chili Crisp sauce and Kickin’ Chicken Sandwich

Buffalo Wild Wings is turning up the flavor for tournament season with a fresh lineup of game day-ready additions. From a new appetizer option, a B-Dubs take on a fan-favorite cocktail to bold wing sauces and a chicken sandwich, the latest offerings give guests more ways to customize their watch party order. Available starting today, the new items deliver a mix of savory, sweet and spicy options built for March Madness.

A New Favorite on the Court: King’s Hawaiian Cheeseburger Sliders

Meet the new MVP: King’s Hawaiian Cheeseburger Sliders. This new slider features juicy, hand-smashed patties with signature Golden Fire sauce, served with tangy ranch dressing for the perfect balance of savory and sweet. Enjoyed on an irresistibly soft King’s Hawaiian slider bun, it brings a touch of sweetness to every bite. Fans can enjoy it on its own or add it to the Ultimate Sampler, which allows guests to mix and match four appetizers and four dipping sauces from a lineup of B-Dubs favorites, including boneless wings, fried pickles, mozzarella sticks, onion rings, and more.

To celebrate the launch, Buffalo Wild Wings is also dropping limited-edition Slider Slides merch inspired by the new King’s Hawaiian Cheeseburger Sliders, alongside a retro collegiate capsule collection featuring crewnecks, joggers, and basketball shorts. Available for purchase starting Monday, March 16 on buffalowildwingsrewardsshop.com, the collection brings flavor off the plate and into fan culture with exclusive merch for superfans.

Sip with the Boozy Dunkin’ Cold Brew

Buffalo Wild Wings and Dunkin’ are changing the game this March with a new rich, indulgent cocktail. Dunkin’s signature smooth cold brew meets a splash of spirit for a drink that’s as clutch as a last-second three.

The Boozy Dunkin’ Cold Brew is made with Jameson Irish Whiskey, Kahlua, Baileys Irish Cream, vanilla and Dunkin’ Cold Brew, then topped with whipped cream, chocolate drizzle and Dunkin’ sprinkles.

Score Big with Bold New Sauces

Buffalo Wild Wings is upping its sauce game with new craveable flavors inspired by trending combinations, letting fans customize bone-in and boneless wings all season long:

• Limited-Time Sweet Chili Crisp Sauce: A perfect balance of heat and sweetness with fiery chiles, aromatic garlic and crispy onions, finished with a touch of honey.
• Lemon Pepper Sauce: A revamped recipe of a B-Dubs classic with more lemon zing, refined pepper and a punchier flavor.
• Lemon Pepper Hot Sauce Mashup: A fan-favorite combo of Original Buffalo Sauce and Lemon Pepper dry rub for the best of both worlds.

The Kickin’ Chicken Sandwich Heats Up the Lineup

With B-Dubs’ Chipotle BBQ dry rub seasoning, creamy kick of Pepper Jack cheese, crisp chile-lime slaw, tangy pickled hot peppers and savory house-made bacon aioli, every bite of the Kickin’ Chicken Sandwich tastes like a winner. Available exclusively at participating sports bar locations, the sandwich brings the heat without overwhelming the tastebuds.

“March Madness is when Buffalo Wild Wings really comes alive,” said Tristan Meline, Brand President at Buffalo Wild Wings. “There’s truly no better place on earth to watch the tournament than B‑Dubs — wall‑to‑wall TVs, every game on, and an atmosphere you just can’t beat. We’ve got all the wings, game‑day food, and 30+ draft beers fans crave. And this year, we’re turning it up with new drops like King’s Hawaiian Sliders, Boozy Dunkin’ Cold Brew, and our Sweet Chili Crisp wing sauce. If you’re watching March Madness, you’re watching it at B‑Dubs.”

Let’s be real, game days taste better with family and friends at Buffalo Wild Wings. Whether fans are sharing the Ultimate Sampler, building a Pick 6 Meal for Two or trying the latest menu additions, they can enjoy group-friendly options without compromising on taste or value.

For more information or to find the closest Buffalo Wild Wings for dine-in or take-out, please visit BuffaloWildWings.com.

FAQ:

When will the new menu items be available?

New items are rolling out now at participating Buffalo Wild Wings locations.

Where are the King’s Hawaiian Cheeseburger Sliders available?

The King’s Hawaiian Cheeseburger Sliders are available exclusively at participating Buffalo Wild Wings sports bar locations.

Where can fans purchase Slider Slides?

Fans can purchase Slider Slides and more from the limited-edition capsule collection starting Monday, March 16 at buffalowildwingsrewardsshop.com. You must be a rewards members to purchase. Non-members can sign up for free.

Where is the Kickin’ Chicken Sandwich available?

The Kickin’ Chicken Sandwich is available exclusively at participating Buffalo Wild Wings sports bar locations and is not available for takeout or delivery.

Is the Boozy Dunkin’ Cold Brew an alcoholic beverage?

Yes. The Boozy Dunkin’ Cold Brew contains alcohol and is available to guests 21 and over.

How is the Dunkin’ Cold Brew used in the Boozy Dunkin’ Cold Brew sourced?

The Dunkin’ Cold Brew Concentrate used in the Boozy Dunkin’ Cold Brew is produced through Dunkin’s partnership with The J.M. Smucker Company, a longtime provider of Dunkin’ packaged coffee products. Learn more here.

Sweet Chili Crisp sauce is available for a limited time only at participating locations. TM & (c) 2026 Buffalo Wild Wings, Inc.

King’s Hawaiian Cheeseburger Sliders, Boozy Dunkin’ Cold Brew and Kickin’ Chicken Sandwich are available only at participating locations. TM & (c) 2026 Buffalo Wild Wings, Inc.

KING’S HAWAIIAN(®) is a registered trademark of King’s Hawaiian Holding Company, Inc. 2026