Inspire Brands announced today that it has appointed Shannan Siemens as Chief Communications Officer.

In this new role, Shannan will lead communications for Inspire and its six brands, including internal and external engagement, media relations, corporate communications, and brand reputation, as well as oversee the Inspire Foundation and the Dunkin’ Joy in Childhood Foundation.

Shannan joined Inspire in 2022 as Vice President of Corporate Communications. Prior to Inspire, she was Managing Director at New York City-based public strategy firm Mercury where she advised clients on media and communications strategy.  She spent the first fifteen years of her career as a television news producer, including more than seven years at CNBC, where she helped drive editorial content for some of the network’s flagship programs including Closing Bell, Halftime Report, and Squawk on the Street. There, she worked closely with Fortune 500 executives, CNBC anchors, and reporters on breaking news, corporate and political stories, IPO coverage, and in-depth executive interviews. Prior to CNBC, she was a producer at the Fox Business Network covering the 2008 financial crisis and ensuing fallout.

“Inspire’s Communications function plays a central role in aligning our team members, franchisees, and stakeholders to our shared vision, while elevating the compelling stories behind our unique business model and iconic brands,” said Paul Brown, Inspire Co-founder and Chief Executive Officer. “Shannan’s deep expertise across the modern media landscape and passion for storytelling will be instrumental in furthering  Inspire’s corporate narrative as we continue to grow our brands domestically and around the world.” 

Communication is a critical driver of Inspire’s success. Showcasing our unique business and the compelling stories behind our beloved brands is essential. Shannan’s team plays a central role across all business functions, ensuring alignment, consistency, and synergy throughout the organization. 

“As a longtime admirer of Inspire’s iconic brands, I’m thrilled to help drive our business forward through bold, impactful communications that bring the power of our six beloved brands to life,” said Shannan. “It’s a privilege to work alongside such an extraordinary team, and I’m energized by the meaningful, game-changing work we have ahead.” 

This change is effective immediately.