As part of the new brand campaign, the retired football star declares B-Dubs as the best place to watch football
Proving that it’s built for football, Buffalo Wild Wings is teaming up with football legend Jason Kelce. Alongside new advertising, Jason has curated Kelce’s Picks – his favorite menu items to enjoy while watching games – which includes the Triple Bacon Cheeseburger and 10 traditional wings with new Buffalo Bacon sauce.
“After retirement, I found myself looking for the next best spot to catch all the action. As a longtime fan, I am amped to show fans why Buffalo Wild Wings is the place for football,” Kelce shared. “It has the best wings and sauces, wall-to-wall TVs, and plenty of beer options on draft. Plus, my menu picks upgrade any football occasion.”
A self-proclaimed thick-cut bacon lover and traditional wings advocate, it’s no surprise Kelce went all in. Here’s a recent clip from New Heights, produced by Wave Sports + Entertainment, with Jason discussing his bacon fandom. Traditional wings covered in Buffalo Bacon sauce offer a delicious combination of classic buffalo sauce and smoky bacon flavor. Showcasing the smoky flavor in three delicious ways, the Triple Bacon Cheeseburger features hand-smashed double patties seared with bacon and topped with thick-cut bacon strips, American cheese, shredded iceberg lettuce, tomatoes, and pickles, all served up with bacon aioli on a challah bun.
“We are thrilled to partner with Jason for the upcoming season,” said Tristan Meline, Chief Marketing Officer at Buffalo Wild Wings. “Jason loves watching games in our sports bars. We’re excited to have him hanging out with Hank the Buffalo to show people why Buffalo Wild Wings is the best place to watch football.”
The hero 30-second spot, “You Up?” shows Kelce crying in his car, realizing he went wrong in retiring and can’t walk away from football while he FaceTimes Hank. Hank responds, “Say less. I got you,” taking him to a Buffalo Wild Wings. A 15-second spot accompanies the campaign entitled, “Brothers.” In it, Hank relates to Kelce by explaining they both like honey barbeque wings and football. They’re like the brothers they never had. Kelce is quick to correct him, “No, I have a brother.” While Hank responds, “But does he have time for you? I feel like he’d be here if he did.”
To further celebrate the collaboration, Buffalo Wild Wings is offering an exclusive Homage t-shirt featuring Jason and Hank, B-Dubs’ iconic computer-generated Buffalo. Fans can grab this limited-edition tee at Homage.com, and a portion of the proceeds will be donated to Kelce’s charity, (Be)Philly.
To order Kelce’s Picks, visit BuffaloWildWings.com/Menu. And for the chance to get the limited-edition t-shirt, head to Homage.com.
