Starting today, fans can try the Meal Diamond Deal, inspired by Hellmann’s “Sweet Sandwich Time” Big Game ad – plus a little help from our very own “Guy”
Beginning today, Jimmy John’s® is partnering with Hellmann’s to bring fans the Meal Diamond Deal – a limited‑time offer giving sandwich lovers a real taste of the Big Game moment. Available at participating locations nationwide through February 22, this is the only deal that gets the Meal Diamond seal of approval, and it’s here just in time for the season’s biggest sandwich celebrations.
The Meal Diamond Deal delivers the melty, toasty, cheesy goodness fans love with a Ham & Three Cheese Melt featuring layers of double ham on French bread topped with the delicious flavors of Hellmann’s, cheddar, provolone, and parmesan, paired with chips and a drink, just the way Meal Diamond likes it. The sandwich is perfectly toasted, and offered as a combo with chips and a drink to give fans a satisfying taste of the “Sweet Sandwich Time” excitement happening on the Big Game stage.
To mark the launch, Jimmy John’s is turning up the spotlight with a new video debuting today from comedian and actor Adam Pally. The new video, premiering today, is a playful nod to Hellmann’s “Sweet Sandwich Time” ad, and showcases Pally in his role as the Jimmy John’s “Guy,” as he sets out to deliver an extra special lunch to Meal Diamond himself. From wandering onto a concert stage mid‑choreography to sparking a crowd chant of “So Good! So Good! So Good!”, Guy brings the Meal Diamond Deal directly to fans with humor, charm, and a whole lot of sandwich‑loving confidence.
Whether you’re gearing up for the game, singing along to “Sweet Sandwich Time,” or just craving something melty and perfect, this limited time deal is your chance to join the fun. Additionally, fans in New York City can be the first to experience the Meal Diamond sandwich at a one-day-only “Sing For a Sandwich” karaoke truck popup on February 3 on the corner of 57th Street and 8th Avenue from 12-6 p.m. Perform “Sweet Sandwich Time” to earn a free Jimmy John’s Meal Diamond sandwich, while supplies last.
The Meal Diamond Deal is available nationwide through February 22. Pricing varies per location. For more information or to find a Jimmy John’s near you, visit JimmyJohns.com.
What’s more, JJ Rewards™ Members can fuel up for the Big Game with a $20 Off $100 reward** that will be deployed to members on Thursday, February 5. Additionally, when the reward is redeemed, an extra 400 bonus points will be added to the guest’s account – bringing their total to at least 1,200 points, which is enough for a free Original sandwich.
*Offer valid for the Ham & Three Cheese Melt only from 2/2/26-2/22/26 at participating locations. Tax/add-ons extra. Not valid on bottle/30oz bevs, premium sides, desserts, Giants, Gargantuan®, Plain Slims®, or Little John combos and not valid with any other offers/discounts. TM & ©2026 Jimmy John’s Franchisor SPV, LLC
**Reward valid through 2/5/26-2/8/26 for $20 off orders placed online or through the mobile app for orders $100+. Earn 400 additional bonus points for orders placed during the promotional window. Bonus points will be awarded after a qualifying purchase is completed. Reward not valid for Toasted Favorite sandwiches. Only for Jimmy John’s Rewards™ members. Limit one (1) reward per Jimmy John’s Rewards™ account. Must be logged in to your Jimmy John’s Rewards™ account on app or online to redeem. Taxes and fees apply.
