A sparkly new cookie joins the Jimmy John’s® lineup just in time for National Cookie Day
It’s the most wonderful (and delicious) time of year! Starting today, Jimmy John’s® is serving up the new Holiday Magic Cookie made with M&M’S® — a soft, buttery sugar cookie baked with festive red and green milk chocolate M&M’S® and topped with a sparkling winter sprinkle mix, delivering a touch of holiday magic in every bite.
Perfect for gift-wrapping breaks, cozy nights in, or a quick snack between celebrations, the limited-edition Holiday Magic Cookie is here to sweeten the season. Soft, chewy, and bursting with vibrant color, it’s the perfect little indulgence on its own — or as the finishing touch to your favorite Jimmy John’s sandwich.
And what’s the only way to make a sparkly new cookie even better? Free cookies. To keep the celebration going, guests can enjoy a free Holiday Magic Cookie on National Cookie Day, December 4, with any digital (mobile or app) purchase of $5 or more.*
“The holidays are meant for slowing down, savoring the moment, and treating yourself and those you care for,” said Kelly Morena, Director of Category Management at Jimmy John’s. “Together with M&M’S®, we’ve baked up a cookie that’s as fun and festive as the season itself, packed with vibrant color, joy, and a touch of holiday magic.”
The Holiday Magic Cookie is available for a limited time at participating Jimmy John’s locations nationwide starting Monday, November 24. For more information or to find a Jimmy John’s near you, visit www.JimmyJohns.com.
*Valid only for JJ Rewards™ members making a digital (mobile or app) purchase. Minimum $5 pre-tax purchase required to receive one free cookie. Offer valid Thursday, 12/4/2025 only, while supplies last. Not valid with any other offers/rewards/ combos. Limit one per user. Add-ons, fees, tax extra. At participating locations for a limited time. While supplies last. JJ Rewards™ available at participating locations only. Terms and conditions apply. See the details online. TM & ©2025 Jimmy John’s Franchisor SPV, LLC
