skip to main content
article photo
Download Image

Lifestyle

Arby’s Celebrates “Meatoberfest” With Das Hat, Limited-Edition Apparel

Reporters are welcome to use Inspire Stories material. If you have any questions, please contact us at Press@InspireBrands.com
By Raj Prashad

This October, Arby’s is ready to celebrate America’s favorite new holiday, Meatoberfest! To enjoy the festivities, Arby’s is releasing three handmade, one-of-a-kind items: the Meaterhosen, Beefvarian Hat and Das Hat. The Meaterhosen is a handcrafted and custom-printed outfit that pairs perfectly with the Beefvarian Hat, which is adorned in bacon accents. The Das Hat, a hand-blown glass stein, is individually made from an Arby’s certified Meatoberfest artisan.

“For millions of Americans, 2019 will be the first time they celebrate Meatoberfest,” said Deborah Von Kutzleben, VP Advertising, Content & Core Menu of Arby’s. “To mark this new occasion, we are offering a limited number of customary outfits and glassware from our family to yours — closely-guarded traditions held near and dear by generations of Meatoberfest revelers.”

Each item will be available at Meatoberfest.com in limited quantities on Friday, October 11, for $30 a piece, so grab yours while you can!

To download images of the Arby’s Meaterhosen, Beefvarian Hat and Das Hat, click here.

Arbys Meatoberfest Promo

Arby’s is also celebrating Meatoberfest with three mouthwatering sandwiches available for a limited time:

The Beer-Braised Beef Sandwich includes tender braised beef with melted beer cheese, crispy onions and beer mustard on a toasted pretzel roll.

Beer Braised Beef

The Double Roast Beef Sandwich is topped with melted beer cheese, crispy onions and beer mustard on a toasted pretzel roll.

Beer Cheese 'N Double Beef

The Beer Cheese Triple Stack is piled high with thinly sliced roast beef, corned beef and shredded beer-braised beef, then topped with melted beer cheese, crispy onions and beer mustard on a toasted pretzel roll.

Beer Cheese Triple Stack