Made with a blend of venison, elk, and ground beef, Arby’s Big Game Burger showcases its meat expertise in the most adventurous way
Arby’s is taking guests’ taste buds to new heights with a unique and flavorful burger unlike any other in the QSR market: the Big Game Burger. Available in limited quantities and only for a limited time, fans nationwide can try it for themselves and experience Arby’s innovative twist on the traditional burger beginning Sept. 12.
An evolution of the venison sandwich that Arby’s introduced in 2017, the Big Game Burger further showcases Arby’s meat expertise and wholehearted dedication to offering products that are authentic and unique to the brand. A blend of venison, elk, and ground beef is topped with crispy onions, tangy pickles, and melty Swiss cheese. The burger is finished with a dark cherry steak sauce, a popular flavor pairing with venison, that elevates the entire burger and packs delicious flavor into every bite.
And, on Tuesday, Sept. 12, Arby’s is inviting a few lucky fans to adventure to the most remote Arby’s in the world with the first-ever Arby’s Hike-Thru on The Big Game Burger Trail. For one day only in the Colorado Rockies, the unique experience allows fans to try the bold new burger that deserves to be enjoyed in the great outdoors. The Hike-Thru will be open on a first-come, first-serve basis to select outdoor enthusiasts who will be guided along a scenic hike through an exclusive trail in the Colorado wilderness.
With checkpoints along the trail, guests will have opportunities throughout the hike to relax, quench their thirst at refreshment stations, and enjoy the views. This is an adventurous burger that deserves to be experienced in the wild, and, at the end of the trail, hikers will reach the most remote Arby’s in the country and celebrate with a complimentary Big Game Burger! Fans can learn more about the Hike-Thru experience and where to get their passes at ArbysHikeThru.com.
“Arby’s has always been known for our meat expertise, and we’re taking it to the next level – literally – with our new Big Game Burger’s one-of-a-kind blend,” said Ellen Rose, Chief Marketing Officer of Arby’s. “We’re dedicated to crafting unique culinary experiences for our guests, and we hope the Big Game Burger and the immersive Hike-Thru experience allow our fans to tap into their sense of wild adventure – in our restaurants and on the trail.”
If you can’t join the hike in-person, limited-edition Arby’s Hike-Thru merch, including hiking socks, hats, anorak jackets and water bottles, will be available on ArbysHikeThru.com beginning Sept. 12 to help all Arby’s fans experience the adventure, wherever they are. Guests can sign up for Arby’s Rewards to receive news about this and future merch drops.
Fans everywhere should quickly hike on over to their local Arby’s to get their hands on the limited-time, limited-supply Big Game Burger beginning Tuesday, Sept. 12, starting at $8.79.