The French Dip just got a royal upgrade – bigger, bolder and more irresistible – and now available at Arby’s nationwide
Arby’s is turning up the flavor this season with the new limited-time French Dip Royale, a crave-worthy take on a classic that delivers bigger bites, bolder taste and a dipping experience fit for royalty.
Putting a flavor-packed Arby’s spin on a classic, the French Dip Royale is topped with Arby’s signature thinly sliced roast beef that’s slowly roasted in-house for 3-plus hours until tender and juicy. Melted provolone is then added for richness, while the caramelized onions, garlic aioli and steak seasoning bring depth and contrast. Served on a toasted artisan sub roll with a side of savory au jus, it’s all pulled together for a truly dip‑worthy experience.
“With the French Dip Royale, we’ve reimagined a classic. We’re tapping into French Dip flavors trending on menus. It’s even more savory and indulgent — with thinly sliced roast beef topped with melted provolone, caramelized onions, steak seasoning and garlic aioli, served with au jus that brings together every bite,” said Jeff Baker, Chief Marketing Officer at Arby’s.
A Campaign That Proves Details and Precision Matters with Great Food
To celebrate the launch, Arby’s teamed up with chef, reality star and host, Kristen Kish, for a new digital campaign, “French Dip Royale Precision.” The spot follows Kristen as she moves from professional, elevated and refined to laid-back and off duty showing that French Dip Royale fits every vibe. Because no matter the setting or the moment, details and process matter, especially when a sandwich is this good. Plus, it makes you feel like a Royale even without a tailored suit or full glam.
The spot follows Kristen as she moves from professional, elevated and refined to laid-back and off-duty – showing that the French Dip Royale fits every vibe. Because no matter the setting or the moment, if it’s an Arby’s French Dip Royale, it’s going to make you feel like royalty.
“Arby’s was a part of my childhood. I grew up eating it, so there’s a real nostalgia there for me,” said Kristen Kish, fan-favorite chef and TV personality. “And I’ve always loved a good French dip, so when it came to theirs, with their signature thinly sliced roast beef at the center of it all, it was a no-brainer.”
Now available nationwide for a limited time only, the French Dip Royale delivers premium ingredients, bold flavor and a dip worth leaning into – whether enjoyed refined or unapologetically messy.
The French Dip Royale is available starting at $7.49 for a limited time at participating Arby’s locations nationwide. Guests can order in-restaurant, drive-thru, online or through the Arby’s app. For more information, visit www.arbys.com.
What is the French Dip Royale?
The French Dip Royale is Arby’s elevated take on the classic French Dip. Featuring slow-roasted, hand-sliced roast beef, melted provolone, caramelized onions, garlic aioli and steak seasoning on a toasted artisan sub roll, it’s served with a rich, savory au jus for dipping. A French Dip fit for royalty.
Is the French Dip Royale a limited-time menu item?
Yes! The French Dip Royale is available from March 30 to May 25. To find your nearest location, visit www.arbys.com/locations.
How is the French Dip Royale different than the classic Arby’s French Dip?
The Arby’s Classic French Dip & Swiss is the original version with roast beef, Swiss cheese, toasted Artisan sub roll, and au jus, while the Arby’s French Dip Royale is a deluxe upgrade featuring thinly sliced in-house roast beef, provolone, toasted Artisan sub roll, caramelized onions, garlic aioli, steak seasoning, and a side of au jus for a richer, more flavorful experience.
Can I order it through the Arby’s app?
Yes! The French Dip Royale is available for mobile and online ordering at participating locations nationwide.
