Connecting with fans of gaming, anime, and nerd culture has become Arby’s go-to social media move. From video games to anime characters, Arby’s has worked diligently to represent itself as a fellow fan, rather than a brand trying explicitly to push a product.  

“We’re just having fun and want to connect fans with content that ties to their interests.”  Josh Martin, Senior Director of Digital and Social Media, Arby’s 

 Click here to read the full article in The Observer.