Buffalo Wild Wings wrapped up the second round of its Sauce for Troops program recently across Midwest sports bars. The program, which launched last year in the market, aims to support our troops by donating bottles of sauce to spread joy during the holiday season.
Beginning on Veteran’s Day, November 11, and running through November 28, guests had the opportunity to purchase bottles as a way to support troops. Buffalo Wild Wings set a goal to donate 1,500 bottles and in just three short weeks, sports bars across Illinois, Wisconsin, and Iowa donated 1,959 bottles to troops!
“I am so thankful for the combined efforts of our teams and the generosity of our guests to provide a taste of home to our troops in the form of our craveable sauces,” said Regional Vice President, Matt Wolfe.
Last year, Buffalo Wild Wings donated 2,500 bottles and the Sauce for Troops program spanned six weeks at the time. After gathering feedback from team members, the decision was made to limit the program to three weeks this year, as to not interfere with other holiday initiatives.
The program included 33 sports bars with multiple locations donating over 100 bottles. The bottles were delivered to the local U.S. Army Career Center and shipped directly to troops stationed in Illinois.