Inspire Brands today announced that Scott Nelson will join the company as Buffalo Wild Wings Chief Marketing Officer.
Nelson brings a dynamic blend of brand-building expertise, digital innovation, and entrepreneurial leadership to Buffalo Wild Wings. As CMO, he will lead all marketing and culinary efforts, with a focus on amplifying the brand’s voice, strengthening guest engagement, and driving growth.
Prior to joining Inspire, Nelson served as VP, Head of Marketing at Tatte Bakery & Café, where he helped scale the fast-growing concept to more than 50 locations across New England and the Mid-Atlantic while building a distinctive, design-forward brand experience. He previously held leadership roles driving restaurant and consumer brands like Panera Bread, Rakuten, and Converse, overseeing initiatives at the intersection of culture, technology, and storytelling to deepen consumer connection and fuel growth. In addition, Nelson has also founded and scaled multiple ventures and advised emerging brands.
Nelson’s appointment reflects Inspire’s commitment to building a proven, experienced leadership team that is relentlessly focused on delivering positive experiences for our guests and continued success for our franchisees.
“Scott brings a unique entrepreneurial approach that combines big-brand discipline with startup agility. He is the ideal marketing leader to fuel Buffalo Wild Wings’ continued momentum in a dynamic consumer environment, and I look forward to working alongside him as we amplify storytelling, innovation, and guest connection across the brand,” said Tristan Meline, Brand President of Buffalo Wild Wings Sports Bar.
“Few brands embody passion and connection like Buffalo Wild Wings, with a focus on fueling moments that bring friends and fans together,” said Nelson. “I could not be more excited to work for a brand and team that’s innovating with food, drink, and atmosphere in a truly differentiated, culturally relevant, and experiential way.”
At Buffalo Wild Wings, Nelson will build on the brand’s strong foundation of sports-led marketing, award-winning campaigns, and culturally relevant storytelling that resonates with fans both in-restaurant and beyond. From tentpole moments around major sporting events to everyday occasions that bring friends together, Buffalo Wild Wings continues to innovate across media, creative, and the sports bar experience to remain a go-to destination for fans.
