Buffalo Wild Wings Wins 2021 North American SABRE Award skip to main content
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Buffalo Wild Wings

Buffalo Wild Wings Wins 2021 North American SABRE Award

Inspire was well-represented at the 2021 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement. While Buffalo Wild Wings won the foodservice industry sector award for its Boneless Thugs-N-Harmony collaboration, Arby’s, Dunkin’ and SONIC Drive-In joined America’s largest sports bar among Inspire’s family of brands to be recognized as finalists.

Buffalo Wild Wings took home the award after collaborating with the Grammy Award winners, Bone Thugs-N-Harmony to re-invent the rap group as Boneless Thugs-N-Harmony.

Arby’s was a finalist after riding a wave of organic engagement, where dozens of videos and millions of views led to Arby’s getting its TV back from TikTok user John Casterline.

Dunkin’ was recognized for its partnership with Charli D’Amelio, who not only danced her way into becoming TikTok’s most-followed star, but also earned the notoriety of having a drink named after her. Featuring Dunkin’ Cold Brew with whole milk and three pumps of caramel swirl, the drink was officially named “The Charli.”

SONIC joined Arby’s, Buffalo Wild Wings and Dunkin’ among the finalists after auctioning a cup of its iconic SONIC ice to raise funds for DonorsChoose, a nonprofit partner that helps public school teachers in need of resources for their students.

Congratulations to Arby’s, Buffalo Wild Wings, Dunkin’ and SONIC for being recognized for its Superior Achievement in Branding Reputation and Engagement!