Today, Inspire announced senior leadership promotions within the Commercial Group and Sonic Brand.

Christie Lee has been promoted to Senior Vice President, Product Management, reporting to Chief Commercial Officer Dan Lynn. Christie will be responsible for Guest and Data product management, Team and Franchisee product management, as well as User Experience. Christie joined Inspire as Vice President, Guest Product. Prior to Inspire, she served as Vice President, eCommerce at Under Armour, overseeing direct-to-consumer ecommerce and Amazon marketplace sales for North America. Christie previously held roles at Home Depot, Nordstrom, and Microsoft.   

“I am excited to further collaborate across the organization as we create a product management center of excellence that will serve all brands and functional areas,” Lee said. “My team is relentlessly focused on partnering with technology to build a powerful innovation engine that will fuel collective growth and success.” 

“Christie’s leadership and vision will be important as we continue our journey to operate as a product and platform technology-led company,” Lynn said. “Technology remains at the forefront of Inspire’s long-term strategy as we unlock new team, franchisee, and guest opportunities.”      

Ryan Dickerson has been promoted to Chief Marketing Officer, Sonic, reporting to Brand President, Jim Taylor. Ryan most recently served as Vice President, Digital Retail and eCommerce in Inspire’s Commercial Group, leading a global team to drive transformation and growth across digital sales channels for the Inspire family of brands. Prior to Inspire, he held roles with global media and technology leaders including IBM, Home Depot, Chipotle, and Cox Media Group. 

“Sonic has a rich legacy of creating differentiated dining experiences for our guests,” Dickerson said. “Working alongside Jim and the Sonic team, I look forward to leveraging my background to accelerate innovation and deliver legendary marketing, menu, and digital.”  

“It’s an incredibly exciting time at Sonic as we seek to deepen our loyalty with long-time Sonic fans while also reaching new ones,” Taylor said.  “With deep digital expertise, and a broad background working on multiple consumer brands, Ryan brings a transformational view to Sonic and I can’t wait to work with him to elevate our marketing.”