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SONIC Drive-In

Inspire Welcomes KBP Brands to SONIC as Multi-Brand Franchisee

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By Jessica Shock

KBP Acquires 85 Sonic locations, adding to its existing portfolio of 100 Arby’s

Inspire Brands welcomes KBP Brands to Sonic, the world’s largest drive-in restaurant brand, following KBP’s acquisition of 85 Sonic locations across six states. The acquisition introduces one of the country’s largest, most sophisticated franchise groups to the Sonic network.

Joining the Sonic family also marks KBP’s expansion within the Inspire Brands portfolio, where it already operates over 100 Arby’s restaurants across the United States. Since joining the Arby’s system in 2021, KBP has distinguished itself as a leading franchise operator.

“Sonic is an iconic brand with a proven track record and differentiated experience, making it a customer favorite and an investment we’re excited about,” says KBP Brands CEO Mike Kulp. “KBP has grown consistently for more than 20 years by working with great brands and franchisors. Inspire Brands shares our passion and commitment to excellence, and we look forward to furthering our mutual growth.”

KBP operates more than 1,000 restaurants and employs over 20,000 team members across 32 states. KBP Executive Vice President Mark Everett will lead operations and growth for the company’s Sonic locations.

“KBP is one of the largest restaurant operators in the U.S. and an ideal addition to the Sonic family,” says Sonic Brand President Jim Taylor. “I had the pleasure of working with KBP during my previous role as president of the Arby’s brand, and I look forward to expanding with them, providing thousands of customizable food and beverage combinations and a unique drive-in format and guest experience that differentiates our brand in the quick-service space.”

KBP is purchasing the Sonic restaurants from Boom, Inc. Terms of the deal were not disclosed.

Founded in 1953, Sonic has more than 3,500 restaurants in 47 states and is part of the Inspire family of brands. For more information, visit SONICDriveIn.com.

Interested in franchising with Inspire? Visit inspirebrands.com/franchising for more details.