Following a refreshed brand identity in 2021, Jimmy John’s recently unveiled a fresh, new take on its restaurant design with its first drive-thru only location in Bartow, Florida.
In partnership with experience agency ChangeUp, the new concept is designed to meet the needs of today’s guest. The restaurant is an entirely new format for Jimmy John’s, with a digital-forward approach that promotes mobile order pick-up and preserves the brand’s “freaky fast” reputation.
The drive-thru only restaurant features dual sided drive-thru lanes, with one lane dedicated to online and mobile orders. For guests who prefer a completely contactless experience, the new location also offers carryout lockers, where guests can conveniently pickup their online & mobile orders.
“Jimmy John’s has always been at the forefront of the industry, particularly when it comes to listening to our guests,” said Andrew Bello, VP of Design and Architecture at Inspire Brands. “This new drive-thru only model represents our continued commitment to evolve with our guests and serve the best, freshest sandwiches with speed and efficiency.”
The new location highlights Jimmy John’s refreshed brand identity, from the signature color palette to the signage. The primary red is mainly displayed at sandwich receiving points, Jimmy John’s star icons are used in wayfinding, and graphics highlight key messaging and tone of voice.
Jimmy John’s worked with Tom Wolf Co LLC on developing the new Bartow site, which is now open. Guests can place orders online by clicking here.