skip to main content
article photo
Download Image


Jimmy John’s ® Lights Up with the Launch of “Deliciously Dope Dime Bag” To Celebrate 4/20

Reporters are welcome to use Inspire Stories material. If you have any questions, please contact us at

New Limited-Edition Curated 4/20 Meal Includes Specially Crafted Sandwich, Chips, Pickle spear and Brownie for only $10*

To celebrate the highest of unofficial holidays, Jimmy John’s is rolling out The Deliciously Dope Dime Bag – a curated meal with a tongue-in-cheek nod to 4/20 culture sure to cure everyone’s munchies. Jimmy John’s, a go-to 4/20 destination, is giving the people what they want with the launch of their new meal, available for order online starting today through April 21, for $10 with promo code DIMEBAG*.

The Deliciously Dope Dime Bag is a specially curated meal in a limited-edition bag that will be available at participating locations across the country and contains all you need to cure your 4/20 cravings. The order comes complete with a mouthwatering hand-sliced smoked ham and provolone cheese sandwich topped with Jalapeño Ranch, XTRA Oregano-Basil, sliced pickles, crispy jalapeños and fresh-sliced lettuce and tomato, alongside a spear of a fan-favorite Jimmy Pickle ®, a delectable Fudge Chocolate brownie, and a satisfying serving of Jimmy Chips ®. Each component has been meticulously selected to deliver a burst of flavor that Jimmy John’s fans are on the hunt for on this high holiday.

“Jimmy John’s is not new to 4/20,” said Kate Carpenter, VP of Integrated Marketing at Jimmy John’s. “ We’ve celebrated with the highest people in the country by hosting a sandwich-filled celebration ten thousand feet above sea level, and last year we turned a Jimmy John’s into a sandwich dispensary with limited-edition sandwich wrap rolling papers. This year, the Deliciously Dope Dime Bag is a fun and cheeky way to continue that tradition.”

The Deliciously Dope Dime Bag will be available for online order only at participating restaurants nationwide for $10 with the use of the promo code DIMEBAG, and select fans across the country will be surprised with additional merch, including a Jimmy John’s branded rolling tray (for catching crumbs from the chips, of course).

To put it bluntly, Jimmy John’s has high expectations for this year’s celebration.

For more information, visit and shop the dope new merch at

*Offer applies to the Deliciously Dope Dime Bag. Enter code DIMEBAG on web or app to redeem for $10. Add-ons, fees, tax extra. Available online only. Can’t combine with other offers, rewards or combos. Only at participating locations between 4/16/24 – 4/21/24. While supplies last.