New limited-time lineup features the Hickory Brown Sugar BBQ Brisket Sandwich and Sweet & Spicy BBQ Brisket Sandwich, available nationwide beginning Sept. 14

Available starting today, Jimmy John’s® brings smoky, savory flavor to menus nationwide with the launch of two new limited-time Brisket Sandwiches built for fall cravings. Leading the lineup is the Hickory Brown Sugar BBQ Brisket Sandwich, paired alongside the Sweet & Spicy BBQ Brisket Sandwich, giving guests two bold ways to enjoy tender, slow-smoked brisket stacked on Jimmy John’s fresh toasted French bread.

Meet the Hickory Brown Sugar BBQ Brisket Sandwich

The star of the lineup, the Hickory Brown Sugar BBQ Brisket Sandwich, layers tender mesquite-smoked brisket, complimented with cheddar cheese, Sweet Baby Ray’s® Hickory & Brown Sugar Barbecue Sauce, crispy onions, lettuce and mayo on toasted French bread.

Packed with sweet, smoky flavor and crave-worthy crunch, it’s a sandwich made for everything fall brings, from weekend watch parties to tailgates and quick lunch breaks between game days.

Turn Up the Heat with the Sweet & Spicy BBQ Brisket Sandwich

Looking for a little kick? The Sweet & Spicy BBQ Brisket Sandwich combines slow-smoked tender brisket with cheddar cheese, Sweet Baby Ray’s® Sweet ‘n Spicy Barbecue Sauce, onions, Jimmy Peppers®, lettuce and mayo on toasted French bread. The result is a bold balance of sweet heat and savory brisket that delivers a different take on barbecue season favorite flavors.

“Some flavors just belong in the fall, and barbecue is at the top of that list,” said Kate Carpenter, Chief Marketing Officer at Jimmy John’s. “With the Hickory Brown Sugar BBQ Brisket Sandwich and Sweet & Spicy BBQ Brisket Sandwich, we’re giving guests two delicious reasons to make Jimmy John’s part of their football-season routine. One is sweet and smoky, one brings the heat, and both are stacked with the bold flavor people crave this time of year.”

Whether gearing up for game day or planning a tailgate spread, Jimmy John’s new Brisket Sandwiches bring big barbecue flavor to every bite. For fans looking for an easy game-day meal, the new Brisket Sandwiches are also available as part of the Fan Feast*, featuring a choice of sandwich, chips, a dessert and a pickle spear.

The Hickory Brown Sugar BBQ Brisket Sandwich and Sweet & Spicy BBQ Brisket Sandwich will be available for a limited time at participating Jimmy John’s locations nationwide starting today, Sept. 14.

For more information or to find a Jimmy John’s near you, visit www.jimmyjohns.com.

*At participating locations. For a limited time. While supplies last. TM & ©2026 Jimmy John’s Franchisor SPV, LLC.

About Jimmy John’s

Jimmy John’s, founded in 1983, is the national leader in fresh-made, fast-delivered sandwiches, with more than 2,800 restaurants in six global markets. Jimmy John’s is part of the Inspire Brands family of restaurants. For more information, visit JimmyJohns.com and InspireBrands.com.