SONIC Drive-In has appointed Mother in Los Angeles to be its new creative agency following a closed review. SONIC retained the services of Joanne Davis Consulting, NY, NY to assist with the process.

“We believe that both creatively and commercially, SONIC has the potential to redefine the conventions and behaviors of the category, whilst staying true to its core values that makes it one of America’s most loved brands. We met smart and committed agency teams during our search and were impressed with the caliber of thinking, creativity and quality people from all. Our decision came down to the best fit with Mother based on their creative insights into our brand and customers,” said Lori Abou Habib, Chief Marketing Officer for SONIC. “We look forward to collaborating with their team to create compelling consumer communications to accelerate our business momentum.”

Mother was founded in London in 1996. Today, Mother has offices across London, New York, Los Angeles, Shanghai and the Shoreditch-based continent of South America.

“We are humbled to be partnering with such an iconic brand and passionate team, whose love for SONIC has been contagious,” said Peter Ravailhe, CEO & Partner, Mother USA. “We believe that both creatively and commercially, Sonic has the potential to redefine the conventions and behaviors of the category, whilst staying true to its core values that makes it one of America’s most loved brands.”

Mother in Los Angeles will be responsible for all integrated marketing efforts for SONIC effective immediately.