SONIC® Drive-In is teaming up with Detroit-based sign painter, Kelly Golden, to drop a new merch collection dubbed Local SONIC Swag, celebrating the meaningful connections made with guests at drive-ins across the country. Golden is an independent sign painter and muralist, whose authentic, hand-painted creations come to life in the new SONIC collection.
The collection — which is available for purchase for a limited time exclusively on SONICSwagShop.com starting at 10 a.m. EST on Tuesday, March 23 — features 46 one-of-a-kind designs, reflecting the uniqueness of all 46 states where SONIC operates.
The individually designed T-shirts are shown off in a minute-long spot, featuring a roller-skater representing SONIC’s iconic skating Carhops and capturing the vibes of SONIC communities across the country.
“Throughout the country, our guests have special, personal connections with their local SONIC drive-ins, not only as the destination for their favorite food and drinks, but also as places where memories are made,” said Lori Abou Habib, Chief Marketing Officer for SONIC. “We’ve seen incredible moments in which our guests have experienced life milestones both big and small, from weekend hangouts and driver’s license celebrations, to first dates and proposals, to weekly family nights. With these custom T-shirts, all SONIC guests can rep their local pride and encapsulate ‘THIS IS HOW WE SONIC’ in true style.”
This collection not only represents communities across the country, but all Local SONIC Swag T-shirts are made with 100% Cotton and are manufactured, printed, packaged and shipped in America.
Every purchase makes a difference, with $1 from each T-shirt sold going to the SONIC Foundation to help end childhood hunger. Through a partnership with No Kid Hungry, up to 10 meals will be provided for kids in need with each T-shirt sold.*