When it comes to protein-packed product innovation, no one does it quite like Arby’s. Datassential, a global food and beverage intelligence platform, recently named Arby’s America’s Restaurant Innovation Leader as part of its 2026 Datassential 500 Awards. The awards recognizes brands shaping the future of restaurants, with winners excelling across key metrics like consumer sentiment, menu innovation, unit and sales growth, category-level excellence, and more. 

As America’s Restaurant Innovation Leader, Arby’s launched the strongest-performing limited time offers and new menu releases across metrics like purchase intent, uniqueness, draw and value. From viral Steak Nuggets to premium cheesesteaks, Arby’s is a leading protein innovator, making high-quality meats and sandwiches conveniently available for guests on the go.  

This passion for high-quality protein is also brought to life in the brand’s latest menu innovation: BBQ, including quarter pound Pulled Pork and Chopped Brisket Sandwiches alongside an all-new Mac Bowl. And Arby’s doesn’t take short cuts. Their new chopped brisket is slow smoked for 13 hours to deliver a flavor and authenticity guests crave.   

“Whether our guests are looking to try our limited-time BBQ or classic Roast Beef, they come to Arby’s for a distinctive culinary experience they can’t get anywhere else,” said David Graves, Arby’s Brand President. “Protein and innovation are central to our brand, and we’re proud to offer deliciously different food with value and convenience.”