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ADWEEK: Arby’s Unveils Its Largest Piece of Gaming Art Yet

By Raj Prashad

Arby’s social media team just returned from Anime Expo in Los Angeles where it unveiled its largest piece of gaming art yet: an 8-foot tall life-size replica of Nightmare, a popular character in the Soulcalibur video game series.

Creating Nightmare required the use of hundreds of Arby’s sandwich boxes, totaling 1,700 square feet of cardboard. But to finish the masterpiece, Arby’s relied on the help of more than 500 fans who decorated boxes that were used on the statue’s exterior.

Click here to read the full article in ADWEEK.

“This is what being a fellow fan is all about.” Josh Martin, Senior Director of Digital and Social Media, Arby’s