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Arby’s Partners With Warby Parker to Launch WArby’s

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By Matt Baker

All eyes and mouths are on WArby’s, an unexpected partnership between eyewear innovator Warby Parker and sandwich company Arby’s.

The two brands have joined forces to disrupt the fast-eyewear food industry with a limited-edition fashion collection, including branded tees, baseball caps, pool slides, tote bags, raw beef patterned glasses and sandwich-themed microfiber cloths.

New Yorkers can drop by select WArby’s locations to grab their free Onion Ring Monocle, a product that’s positioned at the intersection of food and fashion.

To celebrate the partnership, Arby’s and Warby Parker are donating proceeds to nonprofit partners VisionSpring, whose mission is to ensure affordable eyeglasses are available to every individual to live a productive life, and No Kid Hungry, a national campaign that is aimed at combatting childhood hunger.

“This is an exciting next chapter in the Arby’s story. We really changed the game simply by adding a ‘W.’” Jim Taylor, Chief Marketing Officer, Arby’s


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