Following up on its popular $5 Missing Menu promotion in November last year, Arby’s was awarded a Cannes Silver Lion for Social & Influencer category in the Real-Time Response category.
It all started on October 22, when TikTok user John Casterline (@h1t1) published a video saying he bought a flat-screen TV for $25 and all it could display was the Arby’s menu.
Dozens of videos and millions of views later, Arby’s finally got its TV back after striking a deal with Casterline, which included the launch of a $5 Missing Menu Meal at participating Arby’s restaurants.
Congratulations to Arby’s on the prestigious award!
And check out the video below to learn more about how Arby’s took TikTok by storm.