As the Official Hangout for NCAA March Madness, Buffalo Wild Wings built a full-service, 8,000-square-foot sports bar inside the Final Four Fan Fest in Minneapolis, Minnesota.
The sports bar served samples of wings in Medium and Asian Zing sauces, included an MVP room for fans to test their gaming chops, and a wrestling ring, which played host to the Tag Team Blazin’ Challenge.
“What would a Buffalo Wild Wings activation be without wings? For the first time in our seven years activating at Fan Fest, we served wing samples to fans — over 60,000!” Chad Glidewell, Director of Sports and Entertainment, Buffalo Wild Wings
Championship belts were on the line in the Tag Team Blazin’ Challenge, as teams of two were pitted against each other in a race to finish 20 wings smothered in blazin’ sauce in just 10 minutes.
When that sauce hits you 🥵 pic.twitter.com/CO6yt8Rir8
— Buffalo Wild Wings (@BWWings) April 6, 2019
Fans also enjoyed appearances by former pro basketball champion Jason Terry and Minnesota hoops star Wally Szczerbiak, as well as games that included knockout trivia, the Pick ‘Em Daily Bracket Game and Buffalo Pong — a larger-than-life basketball pong game.