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Buffalo Wild Wings

Buffalo Wild Wings Collaborates with Rookie Ahmad “Sauce” Gardner and Artist Mache to Create the First Custom Cleats Featuring Real Sauce

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The first-ever cleats designed with sauce will be auctioned to benefit Boys & Girls Clubs of America

Continuing their season-long partnership, Buffalo Wild Wings and rookie cornerback Ahmad “Sauce” Gardner teamed up with acclaimed footwear artist Mache to create the first custom cleats designed using sauce. “Sauce” will wear the one-of-a-kind cleats on December 4th as part of the NFL’s My Cause My Cleats program, with proceeds from the online auction benefiting Boys & Girls Clubs of America.

“I could not pass up the opportunity to work alongside ‘Sauce’ and Buffalo Wild Wings to develop the first custom shoe with real sauce – and even better, it’s his own Buffalo Wild Wings ‘Sauce Sauce,’” said celebrity artist Mache. “I’m always looking to push the limits of what can be done with custom footwear and was challenged and excited to make a cleat that has literal flavor and style.”

Mache’s simple saucy design features “Sauce Sauce” mixed into the paint to create a custom look that drips with flavor. Mini-chain sauce bottles that hold real sauce and harken back to Gardner’s unique Sauce chain are also attached to each cleat.

“I love to cover everything in sauce, even my cleats,” said “Sauce” Gardner. “Mache created an awesome design dripping with the custom ‘Sauce Sauce’ that I launched with Buffalo Wild Wings, and I can’t wait to show them off – and then auction them off for a good cause.”

The custom cleats are the latest in a series of unique partnership moments between Buffalo Wild Wings and “Sauce” Gardner. They kicked off the season in September introducing the smoky, sweet, and spicy “Sauce Sauce” that is available nationwide, followed by the first ever “Signed with Sauce” autograph session, where he signed memorabilia in “Sauce Sauce” at Buffalo Wild Wings. Sauce also auctioned a signed rookie card stamped with his signature “Sauce Sauce” to benefit the Buffalo Wild Wings Foundation.

“Only Buffalo Wild Wings and ‘Sauce’ Gardner could partner with an artist like Mache to create the first custom cleat designed with sauce,” said Tristan Meline, Vice President of Brand Management and Innovation at Buffalo Wild Wings. “Throughout the season, we’ve shown that everything really is better with sauce – and ‘Sauce’ – and are thrilled to support the great work of Boys & Girls Clubs of America in its mission to help kids and teens reach their full potential.”

For more information on the auction benefitting Boys & Girls Clubs of America, click here.