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Buffalo Wild Wings

Buffalo Wild Wings Celebrates the Return of NCAA® March Madness® by Dishing Out Free Wings for Every Overtime Game

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After more than 700 days, The Big Dance® is back. Buffalo Wild Wings, the Official Chicken Wing of March Madness, is making up for lost time and celebrating the return of the tournament by giving Blazin’ Rewards members that order or check-in at BWW the chance to win free boneless wings when a March Madness game goes to overtime*. The brand is also rolling out a TikTok dance challenge called #BDubsDanceCam. Lastly, Buffalo Wild Wings is hosting a Blazin’ Challenge bracket-style competition for fans in the Indianapolis area, where the grand prize is a pair of tickets to the 2021 Final Four® and Championship Game as well as free wings for a year!**


Buffalo Wild Wings is giving fans a major incentive to root for overtime this March Madness – because America’s largest sports bar will be dishing out free boneless wings when games go into overtime. To qualify, Blazin’ Rewards members just need to check-in at a BWW or place an e-comm order via Blazin’ Rewards on the same day a game goes to OT, within 30 minutes of the game ending. If you’ve checked in or placed an order via Blazin’ Rewards and an NCAA tournament matchup goes to OT, six free boneless wings will be delivered to your Blazin’ Rewards account the following day.

For historical reference, there’s been an average of almost four OT games over the last 10 NCAA tournaments – that’s 24 wings over the course of the tournament! With a field that has seemingly more parity than ever, there’s sure to be plenty of opportunities for free wings this year.

“Sports fans have endured more than 700 long days without March Madness basketball, so this is one of the most anticipated tournaments ever. That excitement paired with the opportunity to win free wings through our Overtime Wingtime promotion will have fans on the edge of their seats all March Madness,” said Rita Patel, Chief Marketing Officer, Buffalo Wild Wings. “Even if your bracket was busted or your team was knocked out, you can still root for overtime – and that means free wings!”

Reinforcing the brand’s ownership of overtime, Buffalo Wild Wings will own the first commercial after regulation for every game that goes to OT during March Madness, where spots called “The Mascot Dance” and “The Buzzer Beater Dance” will run.

Watch The Big Dance with The Big Dance Bundle, which includes 20 boneless wings, 20 traditional wings + fries for just $39.99.


With fans missing out on the The Big Dance last year, BWW is encouraging fans to participate in its first-ever TikTok Challenge. Inspired by the Dance Cam at sports venues, the #BDubsDanceCam Challenge urges fans to put on their dancing shoes and bust a move for the camera – because for the first time in a very long time, we all have a reason to dance.

#BDubsDanceCam will incorporate music from BWW’s ads and feature a filter effect that makes it rain chicken wings. Select videos will also be featured on TV screens inside Buffalo Wild Wings sports bars during the tournament. 

Buffalo Wild Wings has also rolled out new advertising creative for the tournament. The campaign celebrates the return of the Big Dance by featuring viral dance clips from recent NCAA history – such as North Carolina head coach Roy Williams’ dancing in the locker room or the Nebraska bench pretending to be a bobsled team. Developed by The Martin Agency, the campaign includes three :15 ads and two :30 spot.


Fans that will be in the Indianapolis area during the NCAA Tournament will have the opportunity to take part in Buffalo Wild Wings’ Blazin’ Challenge bracket-style competition which will pit contestants up against one another to see who can eat 10 Blazin’ Carolina Reaper Wings the fastest.

Timed trials will take place during the First Round of March Madness (March 19-22) with the fastest competitor from each of the 30 participating sports bars and two at-large bids advancing to the Round of 32. The fastest times for predetermined matchups will then auto advance to the Sweet Sixteen® where participants will compete head-to-head on March 27-28. This will be followed by another auto advance round in the Elite Eight® to narrow down the competition to the top four competitors.

The Final Four will be held on April 4 at the downtown Indianapolis sports bar (7 E. Washington St.), with all four participants competing live. The champion will win a pair of tickets to the 2021 Final Four and Championship, plus free wings for a year.

Fans can visit for the bracket, competition dates, participating sports bars and full rules.

*Overtime Wingtime: If D1 college tournament goes into overtime from 3/16 – 4/5/21, Blazin’ Rewards members who: (a) check in on BWW app while at BWW or (b) place a takeout or delivery order thru BWW’s app/site will receive six boneless wings. Must be a Blazin’ Rewards member and logged in at time of check-in or purchase. Must check in or make qualifying purchase within 30 min. of overtime game ending. Not valid thru third party delivery. Certificate will be added to BR account within 72 hours for use at and must be used on a future visit at part. locations. Limit one per day.
* * Blazin’ Challenge Bracket: NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Challenge runs 03/19/21 through 04/03/21. Open to legal residents of 50 US & DC who are 18+ or age of majority, whichever older. Locate the March Madness® Blazin’ Challenge (the “Challenge”) at a participating Buffalo Wild Wings (“BWW”) location. Outcome of challenge determined by player’s skill. These wings are hot, so a liability release is required to participate. The Challenge consists of five rounds (each, a “Round”). Three of the Rounds (the First Round, Sweet 16 Round, and Final Four Round) will consist of eating competitions held at certain Participating Locations. The Second Round and Elite Eight Round are non-eating Rounds, and Contestants will advance from those Rounds based on their results in immediately preceding Rounds. First Round will be held from 03/19/21 – 03/22/21; the Sweet Sixteen Round will be held on 03/27/21 – 03/28/21; and the Final Four Round will be held on 04/03/21.  First Round Prizes: $25 Buffalo Wild Wings Gift Card; Sweet 16 Prizes $100 Buffalo Wild Wings Gift Card; Sweet 16 Runner Up Prizes: $50 Buffalo Wild Wings Gift Card; Final Four Prize:  Grand Prize of two tickets to the 2021 Men’s Final Four (Saturday, April 03) and the NCAA Championship Game on Monday, April 5, 2021 at 8 pm ET at Lucas Oil Stadium in Indianapolis as well as Buffalo Wild Wings wings for a year. Wings for a year will be awarded as 52 coupons for a free 6 piece boneless or traditional wings to be used at participating Buffalo Wild Wings retail locations. Grand Prize ARV: $1,868; Final Four Runners Up Prize: $200 Buffalo Wild Wings Gift Card; and Contestant Rewards: 1,000 Blazin’ Rewards points, BWW branded headband, and OT Network recognition ARV: $6. See Official Rules at for complete details on how to enter, Challenge locations and dates. SPONSOR: Buffalo Wild Wings, Inc., Three Glenlake Parkway NE, Atlanta, GA 30328.
The NCAA is neither a sponsor nor an administrator of the Challenge.
Buffalo Wild Wings® is a registered trademark of Buffalo Wild Wings, Inc. © 2021 Buffalo Wild Wings, Inc. All rights reserved. NCAA®, Elite Eight®, Final Four®, NCAA Sweet 16® and March Madness® are trademarks of the National Collegiate Athletic Association.