After launching a new advertising campaign and unveiling a host of in-restaurant updates, Buffalo Wild Wings President Lyle Tick joined Cheddar to discuss what he called the “most ambitious change program” in the brand’s history.

“If you’re going to watch sports and have a memorable experience, it’s because of the environment and the people you’re with.

 

We’re encouraging people to get up, get out and come share in those experiences.” Lyle Tick, President, Buffalo Wild Wings

Watch Lyle’s appearance above, where he also talked about upcoming technology upgrades, new menu offerings and expanding gaming opportunities at Buffalo Wild Wings.