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BWW Teams up With Breakthru Beverage, Coors Light to Donate 5,000 Meals

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By Raj Prashad

At Buffalo Wild Wings, sports bar team members have a long history of supporting children throughout their communities, from teaming with their local Boys & Girls Clubs to donating meals to those in need. So when area nine sports bars had the chance to feed those impacted by the ongoing COVID-19 outbreak in Minnesota, they jumped at the opportunity.

Buffalo Wild Wings field leaders and sports bar team members teamed up with beverage distributor Breakthru Beverage and Coors Light to provide 5,000 meals to the Children’s Hospitals of Minneapolis and St. Paul, as well as other frontline workers across Minneapolis.

“We’re thankful to team up with such great partners to help as many people as we can and continue caring for our communities.


Not only are we working with frontline personnel, but we’re helping children, police and mental health/addiction services as well.” Brad Pederson, Field Marketing Advisor, Buffalo Wild Wings

Over the last week, sports bar teams across Minnesota (Lakeville, Apple Valley, Eagan, Savage, St. Paul Snelling, Roseville, Champlin and Minneapolis Uptown Express), and at Hudson, Wisconsin, provided 1,400 meals to the Children’s Hospitals of Minneapolis and St. Paul, the St. Paul Police Department, the Hennepin County Medical Center and other area frontline workers.

“The selfless dedication and bravery of our frontline healthcare professionals and local law enforcement officials during this unimaginable health crisis is truly remarkable,” said Brad Redenius, Executive Vice President, Breakthru Beverage Minnesota. “Breakthru Beverage has always played an active role in our communities and we feel honored to help support those who are protecting our health and safety. We’re excited to partner with Buffalo Wild Wings for this effort and provide this incredible group of heroes with a meal and hopefully a few moments of rest.”

This week, they’ll continue those efforts and donate an additional 3,600 meals to the Children’s Hospitals of Minneapolis and St. Paul, the Minneapolis Police Department, M Health Fairview | Mental Health and Addiction Support Services and other local frontline workers.

“We already have a really strong connection with our communities, but doing something like this gives us purpose,” said Jill Strauss, general manager of the Buffalo Wild Wings in Lakeview. “We’re helping those who need us and it feels really good to know we’re making a difference in the lives of thousands of frontline workers.”

This initiative was led by Buffalo Wild Wings Regional Vice President Paul Moran, Field Marketing Advisor Brad Pederson, District Managers Jake Gessmann, Scott McCabe, Josh Bauer, Brad Dohmen and HR Business Partner Liz Pamperin.

Buffalo Wild Wings Minneapolis Food Donations