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Dunkin’ Celebrates July 4th with 4,000th NextGen Location

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By Jessica Shock

Brand opening new or remodeled NextGen every six hours

This Fourth of July, Dunkin’ is celebrating its 4,000th NextGen location now open in Jacksonville, Florida, operated by franchisee Rima & Raj, LLC. This marks a major milestone for the brand as Dunkin’ continues to open and remodel existing locations as innovative NextGen restaurants, offering guests a more modern design with premium beverages, creating an elevated in-restaurant and drive-thru experience.

“NextGen is propelling the brand forward and continuing to exceed growth targets,” says Inspire’s Chief Brand Officer Scott Murphy. “It’s also creating an enhanced Dunkin’ experience that is enjoyed by both our guests and team members.”

Since the brand’s previous milestone of 3,000 NextGen restaurants opened in October 2023, Dunkin’ has fueled an impressive pace of transformation, opening a new or remodeled NextGen location every six hours. NextGen restaurants feature the latest technology to consistently deliver fan-favorite menu innovations. They also incorporate Dunkin’ on Demand, a fully integrated digital kiosk to help guests control how they order by choosing to order with or without the help of a team member. Plus, dedicated mobile pickup areas at NextGen locations allow Dunkin’ Rewards members to order ahead and get in and out of the restaurant faster than ever before.

“In an ever-evolving restaurant industry, Dunkin’ continues to present exciting opportunities for innovation and growth,” says franchisee Andy Patel of Rima & Raj, LLC. “Building and remodeling our restaurants in the NextGen design allows us to leverage new menu offerings and technology integrations to enhance the overall guest experience while driving positive business results.”

As part of the grand opening ceremony, franchisees and Dunkin’ team members celebrated with a ribbon cutting and 100 days of free coffee for the first 100 guests, plus other surprise giveaways.

In recognition of the July 4th holiday, Dunkin’ presented the United Service Organizations (USO) with a donation of 4,000 pounds of coffee for U.S. military members. The Dunkin’ Joy in Childhood Foundation also donated a matching grant of $2,500 to support the nearby Feeding Northeast Florida Food Bank, creating a total donation of $5,000 from franchisee Rima & Raj, LLC and the Foundation.

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