Berner brings her quick wit to a playful new ad featuring Pick 6 antics with B-Dubs mascot, Hank the Buffalo
This tournament season, Buffalo Wild Wings, the Official Sports Bar of March Madness, is giving basketball fans exactly what they want with the Pick 6 Meal for Two – packing wings, cheeseburgers, chicken dippers, fries, tots and wedges into the ultimate feast. The meal is perfect for watch parties, date nights and cheering on bracket picks together.
To show fans how it’s done, Buffalo Wild Wings has teamed up with comedian, podcast host, author and former college athlete, Hannah Berner, plus the brand’s iconic mascot, Hank. Together, they star in a series of playful TV ads and social videos rolling out through March Madness.
In the hero spot, the duo is surrounded by a spread of Pick 6 favorites while Hank turns the meal into his own makeshift podcast moment. With a microphone on the table, he thanks Hannah for joining him for a Pick 6 Meal for Two for $19.99. When she realizes this might actually be a podcast, Hank confidently confirms it and suggests they “get vulnerable,” only to quickly clarify he means about the Pick 6 Meal for Two – not her personal life. The playful exchange ultimately turns the unbeatable deal into a podcast episode worth tuning in for.
“I had so much fun hanging with Hank over a Pick 6,” said Hannah Berner. “Wings, tots, cheeseburgers…you name it. It’s basically the perfect March Madness relationship: food, laughs and me cheering because you know…ball is life.”
“Watching March Madness is all about friends, food and little friendly rivalry,” said Tristan Meline, Brand President at Buffalo Wild Wings. “Our Pick 6 Meal for Two with two entrees, two sides and two drinks makes it easy for everyone to share the fun. This year, B-Dubs has teamed up with comedian Hannah Berner, channeling her signature unfiltered commentary and witty hot takes that turns every bite into a highlight reel moment.”
The Pick 6 Meal for Two is available nationwide at all Buffalo Wild Wings and Buffalo Wild Wings GO locations. To find the closest B-Dubs sports bar, visit buffalowildwings.com/locations/.
FAQ:
What’s included in the Pick 6 Meal for Two?
The Pick 6 Meal for Two starts at $19.99 and includes two entrees, two sides and two drinks. Entree options include 10 Boneless Wings, 3 Crispy Chicken Dippers or the All-American Cheeseburger and sides include Fries, Tots or Wedges.
Can the Pick 6 Meal for Two be customized?
Yes! Entrees and sides can be mixed and matched to suit any cravings. Upgrade options are also available.
Is the Pick 6 Meal for Two available for dine-in, takeout or delivery?
The Pick 6 Meal is available at participating Buffalo Wild Wings locations nationwide for dine-in and takeout. Delivery availability may vary, so check out the local Buffalo Wild Wings for details.
Are there any new items on the menu at Buffalo Wild Wings for March Madness?
- King’s Hawaiian Cheeseburger Sliders: A new slider featuring juicy, hand-smashed beef patties, melty cheese, signature Golden Fire sauce on an irresistibly soft King’s Hawaiian slider bun, served with tangy ranch dressing. Available solo or as part of the Ultimate Sampler.
- Boozy Dunkin’ Cold Brew: Dunkin’s smooth Cold Brew meets Jameson Irish Whiskey, Kahlua, Baileys Irish Cream and vanilla, topped with whipped cream, chocolate drizzle and Dunkin’ sprinkles.
- The Kickin’ Chicken Sandwich: A sandwich seasoned with B-Dub’s Chipotle BBQ dry rub seasoning, topped with Pepper Jack cheese, chile-lime slaw, pickled hot peppers and house-made bacon aioli. Available exclusively at participating sports bar locations.
Bold New Sauces:
- Limited-Time Sweet Chili Crisp Sauce: A perfect balance of heat and sweetness with fiery chiles, garlic and crispy onions, finished with a touch of honey.
- Lemon Pepper Sauce: A revamped recipe of a B-Dubs classic with more lemon zing, refined pepper and a punchier flavor.
- Lemon Pepper Hot Sauce Mashup: A fan-favorite combo of Original Buffalo Sauce and Lemon Pepper dry rub.
