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Inspire Brands Names MSL PR Agency of Record

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Inspire Brands today announced it has selected MSL as its PR agency of record following a competitive review. MSL will lead the planning and execution of fully integrated communications spanning all brands and corporate communications.  

Working closely with Inspire’s communications and marketing leadership teams, MSL will leverage its capabilities across strategy, digital, earned media, research, data and creative to heighten brand awareness, accelerate integration, and drive winning creative ideation for Inspire and its family of brands.

“As a growing multi-brand restaurant company that thrives on big, breakthrough ideas, we were searching for a visionary partner to bring winning creative and imagination to our entire portfolio of distinct brands,” said Chris Fuller, Chief Communications Officer at Inspire Brands. “We were drawn to MSL’s legacy of creating trends – not just following them – and making heritage brands continually and refreshingly relevant in culture. MSL also brought an incredibly diverse and integrated team, as well as their industry-leading influencer marketing platform Fluency that will connect our brands to our guests in authentic ways.”

Earlier this year Inspire named Inspire Media engine – a bespoke unit within Publicis Groupe – its agency of record. With the appointment of MSL as PR AOR, Inspire will have further competitive advantage for brands, leveraging the power and unmatched reach of Publicis Groupe to reach new audiences and delivering increasingly personalized experiences at scale.

 “Inspire Brands is a collective force – a family of iconic brands that feeds millions and fuels life’s moments that is driven to innovate and deliver big,” said Diana Littman, MSL U.S. CEO. “Their RFP asked for the most visionary partner to bring Inspire Brands the strongest strategic thinking and creative capabilities to take them to the next level. And, as excited as we are to have been ‘best in show’ during the pitch process, we are even more thrilled to deliver best-in-class, influential and impactful work.”

Inspire initiated its PR agency review, led by Select Resources International in August 2021.