Jimmy John’s has appointed Anomaly as its lead creative agency, following a review which began earlier this year led by Joanne Davis Consulting, NY, NY.
“We are incredibly excited about the future of the Jimmy John’s brand and the key role that Anomaly will play in our evolution of the brand in 2021.” Darin Dugan, Chief Marketing Officer, Jimmy John’s
Dugan continued, “We met with fantastic agency teams during our search and were impressed by the vision, acumen and personal chemistry that they all brought to the table. Ultimately, our decision came down to Anomaly’s ambition for the brand and creative. It’s not only breakthrough, but incredibly brave. And that’s the kind of partner we’re looking for.”
“The Jimmy John’s team has an incredible vision for the brand and a shared ambition for what we could do together. We’re excited to be on board to help deliver on this ambition. Not to mention, Jimmy John’s makes a damn good sandwich,” said Josh Fell, Partner/CCO at Anomaly LA.
Anomaly will begin work immediately on Jimmy John’s new campaign slated to drop in early 2021.