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Jimmy John’s Launches New Ad Campaign Supporting $5 Off $20 Offer

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By Raj Prashad

Today, Jimmy John’s, one of America’s fastest-growing sandwich chains, launched a national campaign shot from homes across the country to support its newest sandwich offer: $5 off orders of $20 or more* that are placed online or through the Jimmy John’s app with the code 5OFF20, now through May 17.

The deal comes at a time when many families across the country are at home and hopes to provide an affordable, fresh meal via contactless delivery, curbside pickup or drive-thru at participating locations.

To create these spots, representing real, at-home moments we’re all experiencing, Jimmy John’s and agency of record, WorkInProgress (WIP) teamed with creatives across the industry who were eager to keep working and creating from home during the ongoing COVD-19 pandemic.

This is just the latest campaign for the brand, following the launch of its Freaky Fresh® Bread on Demand initiative, which allows guests to purchase loaves of fresh-baked French bread at participating Jimmy John’s locations across the country for delivery or pickup.

Freaky Fast! Freaky Fresh!® Jimmy John’s makes Fresh, Fast, Tasty® sandwiches. Homemade bread is freshly baked every four hours and locally purchased veggies and all-natural* meats are hand-sliced daily. For more information, visit or check the brand out at Facebook, Twitter and Instagram.

*$5 off any order with a subtotal of $20 or more (before taxes and fees). Cannot be combined with other offers or redemption of rewards using Freaky Fast Rewards®. Cannot be used with Group Ordering. Only at participating locations through 5/17/20.
*All-natural means our meats are minimally processed (except for caramel color on roast beef) and contains no artificial ingredients.