skip to main content
article photo


Fast Casual’s Next Big Thing? Rusty Taco

By Raj Prashad

Rusty Taco has been named to QSR Magazine’s exclusive 40/40 List as one of the 40 most exciting startup brands with fewer than 40 locations. The brands that made this list are all exciting fast-casual concepts that are elevating the category in a unique way.

“No other brand on the 40/40 List has a parent company quite like Rusty Taco.” QSR Magazine

Founded in 2010 by Rusty Fenton, Rusty Taco offers an authentic, street-taco inspired menu that brings the flavor, experience and simplicity of a traditional taco stand to local communities. The menu is made up of high-quality, fresh tacos and ice-cold margaritas. The brand’s 33 locations are located across nine states.

With the Inspire engine behind it, Rusty Taco is continuing to grow its footprint across the United States. For more information on franchising opportunities, visit