At Baskin-Robbins®, we seize the yay every day, but especially on the 31st of the month. Burt Baskin and Irv Robbins founded Baskin-Robbins on one simple idea: ice cream should be an everyday treat and every day should have a new flavor to enjoy. That’s why our founders introduced 31 flavors – so everyone could celebrate the happiness ice cream brings to every moment with a different flavor every day of the month.

Over 75 years later, our celebration of variety, flavor innovation and those original 31 flavors remain close to our hearts. So close, in fact, that we think the number 31 itself is worth celebrating. Starting August 31, we are bringing back Celebrate 31* and offering guests 31% off all scoops at Baskin-Robbins shops nationwide. This month kicks off the return of this classic Baskin-Robbins holiday, and guests can now scoop and celebrate all day, every 31st.

To celebrate the nostalgia of the Legend of 31 Flavors, you can choose from some of the classic scoops that were on our original menu like Very Berry Strawberry, or taste some of our newest flavors like our Flavor of the Month, Frosted Strawberry Toaster Treat. Available for a limited time, this scoop features Toaster Pastry flavored Ice Cream, Swirls of Strawberry Jam and is dressed up with Rainbow Icing Flecks and Crumbly Toaster Pastry Pieces.

In addition to receiving 31% off all scoops on August 31, guests can buy one of their favorite Pre-Packed Quart flavors and get one 50% off with code CELEBRATE31 in-shop** or online***.

For more information on Celebrate 31, visit BaskinRobbins.com/Celebrate31. Show us how you’re enjoying your favorite flavors every 31st of the month on Instagram, TikTok, Twitter and Facebook.

To stay up to date on all things Baskin-Robbins, visit news.baskinrobbins.com.

*Offer valid on the 31st of the month, starting on 8/31/22. Waffle cones, toppings, and sundaes are excluded from discount. ©2022 BR IP Holder LLC. Pricing may vary.

** Offer valid at participating U.S. Baskin-Robbins locations. Expires 8/31/22. Single-use coupon. Coupon must be presented inside the BR Mobile App and scanned at the time of purchase. Offer can only be combined with 31% off scoops offer. May not be combined with any other promo code, coupon, discount or promotion. Limit one coupon, per device, per visit. No substitutions allowed. Void if reproduced, copied, transferred, distributed, purchased, traded or sold and where prohibited or restricted by law. ©2022 BR IP Holder LLC.

*** Offer valid on online or in-app orders only at participating U.S. Baskin-Robbins locations. Expires 8/31/22 at 11:59 p.m. PST. May not be combined with any other promo code, coupon, discount or promotion. Promo code cannot be used multiple times during a single transaction. No substitutions allowed. Void if reproduced, copied, transferred, distributed, purchased, traded or sold and where prohibited or restricted by law. ©2022 BR IP Holder LLC.