Inspire Brands today announced that Seth Freeman has been named Chief Marketing Officer of Buffalo Wild Wings. As CMO, Seth will lead all brand experience, culinary, advertising and digital efforts for Buffalo Wild Wings.
Prior to joining Buffalo Wild Wings, Seth was with Intercontinental Hotels Group (IHG), where he worked across several brands within the mainstream portfolio, leading high-profile guest experience and design initiatives, partnering with franchisees across over 2,000 locations to drive growth, and overseeing award-winning marketing campaigns for Holiday Inn Express. Most recently, he was the Head of Global Brand & Commercial Performance for Holiday Inn.
Prior to IHG, Seth was a Senior Brand Manager at The Coca-Cola Company, where he led end-to-end brand stewardship for Gold Peak Tea and sponsorship integrations with NASCAR and FIFA World Cup for the Coke brand.