Summer is here, and SONIC Drive-In kicked off the season by bringing a music vibe-filled oasis to fans attending the Bonnaroo Music & Arts Festival this past weekend in Manchester, Tennessee. When they weren’t jamming out to today’s hottest music artists like Kendrick Lamar, Foo Fighters, Sheryl Crow, Paramore and Tyler Childers, Bonnaroo attendees, or Roovians, were able to keep cool at the SONIC Drive-In Range – a one-of-a-kind SONIC pop-up experience packed with photo-worthy moments and exclusive treats that once again showed why SONIC is the ultimate summertime oasis.
The SONIC Drive-In Range provided almost 14,000 Roovians with a refreshing escape from the festival each day, if only for a few minutes, where they chilled out playing a round on SONIC’s miniature golf course with holes inspired by a rock concert and a SONIC Slush machine.
Roovians also got to sip on exclusive SONIC Slush flavors developed just for Bonnaroo. Each day of the festival, SONIC introduced one of four exclusive flavors inspired by the festival vibes, including the Dragon Candy Slush, the Bonnaroo Blazin Citrus Slush, the Bonnarmelon Punch Slush, and the Grooveberry Lemonade Slush.
Those who successfully showcased their putting skills at the SONIC Drive-In range scored awesome SONIC prizes designed to keep them feeling and looking cool all weekend, like SONIC cooling towels and festival-ready sunglasses.
SONIC’s participation at Bonnaroo underscores the brand’s commitment to creating unique and craveable moments for fans, whether at the drive-in or while they’re soaking in all the fun of summer. The SONIC Drive-In Range does just that by celebrating the spirit of Bonnaroo and offering festivalgoers a chance to engage with the brand in a playful and interactive manner.