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SONIC Pumps It Up With New Cherry Limeade® Flavored Pre-workout Drink Mix

April 26, 2019
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SONIC® Drive-In brings its famous Cherry Limeade® flavor to GNC stores with an officially licensed flavor of the popular Ghost Legend® pre-workout beverage mix. Packing Ghost’s effective formula that fans have come to love and expect from the brand, users can now power their workouts with a taste from SONIC.

The all-new pre-workout powder is available now in stores nationwide at GNC and online at GhostLifestyle.com. Adding to a list of SONIC-inspired products, the beverage mix is a testament to SONIC’s innovation in introducing fan-favorite flavors through a variety of products outside of the drive-in restaurant, allowing guests to enjoy SONIC’s personalized experience at home.

“Through the years, guests have come to directly connect the Cherry Limeade flavor to the SONIC brand.

 

Now, SONIC fans can enjoy their favorite drink flavor before a workout at their local gym or even at their home gym.” Lori Abou Habib, Chief Marketing Officer, SONIC

“Cherry lime has been a best-selling flavor in the category for the better part of the past decade,” said Daniel Lourenco, CEO of Ghost. “Authenticity is one of the single most important drivers of Ghost and we’re so excited to have had the chance to collaborate with the team and deliver the real deal Cherry Limeade in pre-workout form.”

The pre-workout beverage mix joins other SONIC products available at retail stores across the country through licensing partners, including The Jel Sert Company (gelatin, pudding mixes and shelf-stable freezer bars) and Ziegenfelder (frozen ice pops). The licensing partnerships were brought together by SONIC’s licensing agency, Brand Central.