SONIC Drive-In® partnered with luxury fashion brand, MOSCHINO, to bring the taste of summer nights to the 12th annual Desert Party on Saturday, April 13, in Indio, California.
MOSCHINO creative director and SONIC fan, Jeremy Scott, hosted the exclusive, invite-only event, which served as an epic afterparty for festival goers. As MOSCHINO’s sole food provider, SONIC brought a 15-foot food truck and served plenty of Red Bull Slushes, Ice Cream Cookie Sandwiches, Tots, and several MOSCHINO-exclusive menu items to keep the party going well into Sunday morning.
This summer’s Ice Cream Cookie Sandwiches were reimagined with fancy toppings for the party. The exclusive Ice Cream Cookie Sandwiches included the “Freezer Bunny Supreme,” topped with pink and purple frosting, sprinkles, chocolate zig-zags, and a bubble gum aroma, and the “SONIC Comet” topped with red and white frosting, a chocolate-dipped cherry “comet,” and a white and gold chocolate comet tail.
Attendees of the Desert Party also enjoyed a roller-skating rink, a giant carnival slide, and special performances by several DJs and musical acts.
“The MOSCHINO Desert Party was the perfect event to showcase some of SONIC’s Summer creations, as well as innovative SONIC-inspired treats just for the party.
After California, we literally brought a taste of the party to our fans in Phoenix and Dallas. After all, who doesn’t love a good Summer festival and road trip?” Lori Abou Habib, SONIC Chief Marketing Officer, SONIC
The SONIC Block Party, with food truck in tow, traveled from California to CityScape Phoenix on Thursday, April 18, and The Truck Yard in Dallas on Thursday, April 25. Hundreds of guests in each city were treated to free refreshing Red Bull Slushes and both varieties of the delightful Ice Cream Cookie Sandwiches in a festive atmosphere complete with patio seating and a glittering photo booth perfect for capturing the moment.