Arby’s today announced that Patrick Schwing has been named Chief Marketing Officer of the brand.

As Chief Marketing Officer, Patrick will oversee advertising, digital innovation, menu development and the overall brand experience for Arby’s. He will report directly to Arby’s President Jim Taylor.

“Patrick has a long track record of demonstrated performance across a diverse set of global brands,” said Jim. “We’re excited to have him take the reins as CMO. His extensive experience in brand building, innovation, digital marketing and organizational leadership will be integral in leading Arby’s to its next phase of growth.”

Patrick brings to Arby’s more than 16 years of marketing experience from Procter & Gamble, serving in a number of domestic and international marketing roles. Most recently, he led Oral-B’s Global Power Brush Interactivity & Innovation division. There, he launched the ground-breaking Oral-B Connect product portfolio, which reimagined the brushing experience by leveraging a host of new AI and digital technologies.

“It’s an honor to be a part of a brand with a culture as rich and unique as Arby’s,” said Patrick. “I’m looking forward to building on the brand’s incredible success and helping to propel it to even greater heights.”