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Are You Fan Enough to Stay at BnB-Dubs During March Madness®?

March 4, 2020
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Buffalo Wild Wings is building a bed and breakfast in a sports bar. Fans can enter for a chance to live in BnB-Dubs during the busiest college basketball weekend of the year.

The first two days of March Madness are jam packed with basketball. 32 games in 48 hours full of upsets, buzzer beaters and the opening chapters of Cinderella stories. Since people basically live at Buffalo Wild Wings watching the tourney, Buffalo Wild Wings has decided to let them – literally – live at the bar. Introducing, BnB-Dubs: A bed and breakfast built inside a Buffalo Wild Wings, where four fans will get the March Madness experience of a lifetime sleeping and waking up in B-Dubs, without missing a second of the March Madness action.

Eat, Breathe and Sleep March Madness

The one-and-only BnB-Dubs will be built inside the Chicago Buffalo Wild Wings in Lincoln Park on Clybourn Ave. Two lucky guests, plus one friend each, will win the chance to stay at the pop-up bed & breakfast, which is just steps away from a professional-grade kitchen serving up hot wings and ice-cold beverages.

BnB-Dubs is more than just the ultimate March Madness residence – there are amenities too. Next to the bunk beds with built-in flat screen TVs, guests will find the custom varsity jacket-slash-bathrobe they never knew they needed. Of course, they’ll also get matching signature slides to complete the look. And just because they will live at Buffalo Wild Wings, doesn’t mean they’ll be without the comforts of home – freshen up with one of the full-body towelettes that will be provided exclusively for BnB-Dubs guests.

“As the ultimate place to catch all the March Madness action, we are uniquely positioned to give our fans the most innovative and immersive gameday experience,” said Seth Freeman, Chief Marketing Officer, Buffalo Wild Wings. “With BnB-Dubs we’re doing just that, as die-hard fans can now make a Buffalo Wild Wings their home and enjoy the opening weekend of March Madness like never before.”

Fans can enter to win a weekend stay in BnB-Dubs by shooting a video showcasing why they’re the ultimate March Madness fan and post it to Twitter or Instagram with #bnbdubscontest and tagging a friend. Submissions are open through March 12, and two winners will be announced on Selection Sunday®. Head to BnBDubs.com for full details on how to enter.

What’s on the Menu?

BnB-Dubs is only big enough for four of the biggest March Madness superfans, but millions of fans will still cram into Buffalo Wild Wings’ 1,250+ locations to catch the action over the three weeks of the tournament. So, Buffalo Wild Wings is rolling out an entire brisket lineup, plus some additional craveable menu items, just in time for March Madness.

The new hand-trimmed brisket, which will be included on several of the new menu items, is pit smoked for over 14 hours. The Brisket Tacos feature a layer of brisket topped with onions, pico de gallo, cotija cheese, avocado slices and adobo sauce, wrapped in warm flour tortillas. Dirty Dubs Tots include a layer of crispy tots covered in brisket, onions, cotija cheese, green onions, pickled jalapenos, Fresno peppers, queso, honey bbq sauce and adobo sauce. The Smoked Brisket Sandwich is made with brisket and onions drizzled in honey bbq and adobo sauce, piled high atop a bed of Napa slaw, cilantro vinaigrette and pickle chips.

Additional new menu items include the Everything Pretzel Knots served with Beer Cheese, the “Make it Wild” Hatch Queso and Chicken Club Sandwich.

NCAA, March Madness and Selection Sunday are trademarks of the National Collegiate Athletic Association.

Official Rules

NO PURCHASE NECESSARY. Open to legal residents of US & DC, age 21+. Begins 12:00 a.m. ET on 3/4/2020 & ends 5:00 p.m. ET on 3/12/2020. To enter, visit Instagram or Twitter, and post a video depicting why you are the ultimate March Madness® fan and include the hashtag #bnbdubscontest and tag 1 Friend (as defined in the rules). Limit one (1) entry per person, regardless of method of entry.  Two (2) Entrant Prizes: each prize is 4-day/3-night trip for winner and a friend to Chicago including one night stay in BWW during March Madness® (ARV: $3,275 per person). Additional terms, restrictions, and exclusions may apply. Winners will be selected based on judging criteria. Judges decisions are final.  See full rules and entry details at https://bnbdubs.com/rules. Void where prohibited.  Sponsor: Buffalo Wild Wings, Inc. This Contest is in no way sponsored, endorsed or administered by, or associated with Instagram or Twitter.

About Buffalo Wild Wings

Buffalo Wild Wings, founded in 1982, is the largest sports bar brand in the U.S. with more than 1,250 locations in ten countries. Buffalo Wild Wings provides guests a unique and immersive experience to hang out, watch sports and create memories with friends. In 2020, the brand’s best-in-class food and drink earned Nation’s Restaurant News’ MenuMasters Award for Best Menu Revamp. Buffalo Wild Wings is part of the Inspire Brands family of restaurants. For more information, visit BuffaloWildWings.com and InspireBrands.com.

About the NCAA

The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit ncaa.org and ncaa.com for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes.

Media Contact
Claire Kudlata
BWWPublicRelations@InspireBrands.com