Baskin-Robbins® is giving guests a sweet way to beat the “Sundae Scaries” this August. Throughout the month, $1 from every sundae purchased on Sundays at participating shops will be donated to the Baskin-Robbins® Joy in Childhood Foundation®.* By simply enjoying their favorite sundae, guests can help support children across the country facing hunger or illness.
The “Sunday Scaries,”a term commonly used to describe the feelings of anxiety that can surface before the start of a new week, are a familiar experience for many, from professionals preparing for Monday morning meetings to students gearing up for the start of a new school year. This August, Baskin-Robbins is turning that universal feeling into an opportunity to do some good, inviting guests to treat themselves to a sundae while helping support children battling hunger or illness.
Guests can celebrate with any Baskin-Robbins sundae, including the OREO® Brookie Batter Sundae, a featured menu item available as part of the brand’s summer Flavor Collection.
In addition to enjoying a sundae on Sundays, guests can support the Baskin-Robbins Joy in Childhood Foundation in another simple way. Throughout August, guests can donate $1 at checkout and receive a buy-one-get-one free scoop coupon to use on a future visit as a thank-you.**
“At Baskin-Robbins, we believe even the smallest moments of joy can make a meaningful impact,” said Nicole Boutwell, Vice President of Brand Marketing and Culinary at Baskin-Robbins. “$1 from Sundaes on Sundays transforms a relatable Sunday Scaries moment into an opportunity for guests to enjoy a delicious sundae while helping further the Foundation’s mission to support children and families across the country.”
To sweeten the deal, Baskin-Robbins will host a special Sundae Bag Charm Giveaway Sunday on August 2, where guests who purchase a sundae can receive a limited-edition collectible bag charm at select locations across the country while supplies last.*** Guests can find locations participating in the Sundae Scaries Plush Giveaway at https://www.baskinrobbins.com/en/jicf-sundae.
For more information about the Baskin-Robbins Joy in Childhood Foundation, visit www.joyinchildhoodfoundation.org/baskin-robbins-joy-in-childhood-foundation
* Offer valid 8/1/26-8/31/26. Participation may vary. For more information on the Joy in Childhood Foundation, visit bringjoy.org. Terms apply.
**Limit one coupon per customer per visit. Coupon must be presented at time of purchase. Shop must retain coupon. No substitutions allowed. No cash refunds. Void if copied or transferred and where prohibited or restricted by law. Consumer must pay applicable tax. Not valid with other offers, discounts or promotions or during Celebrate 31 Events. Coupon may not be reproduced, copied, purchased, traded or sold. Internet distribution and resale strictly prohibited. Cash redemption value 1/20 of 1 cent. Offer valid at participating Baskin-Robbins® locations. © 2026 BR IP Holder LLC. PLU: 3655 Valid through 10/31/2026.
*** Offer valid for one (1) free Baskin-Robbins plush bag charm with any purchase of any ice cream sundae at participating Baskin-Robbins locations. Offer available for walk-in orders only. Not available for order ahead or delivery. Limit 1. Cannot be combined with any other offer, promotion, or coupon. While supplies last. Participation may vary
