The brand reimagines ranch in a playful, multi-sensory way – launching July 20 ahead of National Chicken Wing Day on July 29
Buffalo Wild Wings is turning up the flavor with the launch of its newest menu innovation: Poppin’ Ranch™. Launching July 20 at participating Buffalo Wild Wings sports bars and Buffalo Wild Wings GO locations nationwide, Poppin’ Ranch reinvents the iconic flavor fans already love by transforming it into a playful, multi-sensory experience that quite literally pops.
Whether sprinkled directly onto wings, mixed into ranch, or added to a favorite Buffalo Wild Wings menu item, Poppin’ Ranch offers a bright burst of savory ranch flavor followed by an audible pop and crackle that brings even more excitement to every order.
“B-Dubs has done something that’s never been done before with Poppin’ Ranch,” said Tristan Meline, Brand President, Buffalo Wild Wings. “It takes that classic popping candy you remember and pairs it with our signature ranch flavor. It’s an unexpected sensory experience that sounds wild, tastes delicious, and has to be experienced to be believed.”
Available for just $0.99 per packet, Poppin’ Ranch gives guests an easy way to customize their order – whether they’re leveling up wings, sides, or anything in between. Because when it comes to flavor, there are no rules.
The launch of Poppin’ Ranch comes just in time for National Chicken Wing Day on July 29. To celebrate, Buffalo Wild Wings is giving away free wings (bone-in or boneless) with any $15 minimum purchase,* giving fans the perfect excuse to try the crackle for themselves.
To try Poppin’ Ranch while supplies last, find the nearest participating location by visiting buffalowildwings.com/locations.
*Offer valid 7/29/2026. Min. pre-tax & fees $15 food purchase required. May not be combined with any other discount offers, except bundles, or with 3rd party delivery services. Delivery subject to availability. Offer may be discontinued by BWW at any time for any or no reason. Modifications/customizations extra. TM & © 2025 Buffalo Wild Wings, Inc.
