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BWW is Bringing a Massive Sports Bar to the Great American Beer Festival

By Raj Prashad

The dedication of Buffalo Wild Wings to beer lovers will be on full display at the 2018 Great American Beer Festival (GABF) this week. The brand is creating a 3,600-square foot fan experience and sports bar at the GABF before launching a national program featuring the festival’s award-winning beers on tap in restaurants nationwide.

“With more than 30 beers on tap in most of our restaurants, Buffalo Wild Wings has become a destination for local, regional and national craft brands.” Andrea Schwenk, Beverage Director, Buffalo Wild Wings

The fan experience will pair the entertainment factor with a fantastic beer selection, creating the sports bar atmosphere Buffalo Wild Wings fans have come to know.

“Craft beer lovers are sports lovers and this activation adds another experiential space at GABF where attendees can relax and enjoy independent craft beer and wings while cheering on their favorite teams,” said Ann Obenchain, Marketing Director of the Brewers Association. “We’re excited to work with Buffalo Wild Wings to bring this program to life and for patrons to taste some of the country’s greatest, GABF award-winning beers at their local Buffalo Wild Wings.”

The Great American Beer Festival is the premier U.S. beer festival and competition, bringing together the brewers and beers that make the U.S. the world’s most diverse brewing nation. First started in 1982, GABF represents the largest collection of U.S. beer ever served, in the format of a public tasting event plus a privately judged competition. The Festival will take place September 20-22, 2018, in Denver, Colorado.