The new offering delivers a bold burst of blackberry flavor that is…wait for it…LEGENDARY
Buffalo Wild Wings® and MTN DEW® are bringing sports fans a reason to celebrate by recruiting an all-new exclusive beverage to their lineup: MTN DEW Legend™. The soon-to-be legendary offering will be available at a select number of Buffalo Wild Wings locations beginning today, with a nationwide roll out scheduled for all sports bars by mid-May.
Curated for those who embrace the fun and freedom in life, this standout beverage combines the exhilarating taste of original MTN DEW with notes of blackberry, citrus, and ginger. With its bold charge and refreshing taste, MTN DEW Legend is uniquely designed to elevate Buffalo Wild Wings’ sauces, burgers, and other bar food items — making the fan-favorite sports bars the best place for sports enthusiasts to enjoy great food and drinks, all while watching their favorite matchups on the big screens.
“At Buffalo Wild Wings, we strive to provide our guests with mouthwatering flavors and exciting innovations across our menu,” said Rita Patel, Chief Marketing Officer, Buffalo Wild Wings. “MTN DEW Legend is a unique drink that we’re proud to serve exclusively at our sports bars. We have a longstanding relationship with PepsiCo, and we are known for bringing fans unexpected bold flavors like the Doritos Spicy Sweet Chili Flavored Sauce. We are thrilled to continue our collaboration for one-of-a-kind menu offerings.”
MTN DEW Legend is the first exclusive PepsiCo beverage to Buffalo Wild Wings. Inspired by the blackberry flavor craze, this new fountain flavor makes MTN DEW Legend the go-to option for anyone looking to fuel up in pursuit of their passions.
“Buffalo Wild Wings and MTN DEW both know a thing or two about passionate fan bases and how to take celebrations to the next level with great-tasting food and beverages,” said Scott Finlow, Chief Marketing Officer, PepsiCo Global Foodservice. “Together, our goal is to elevate the sports viewing and dining experience, with MTN DEW Legend serving as the ultimate wingman.”
MTN DEW Legend will be available at all 1,200+ Buffalo Wild Wings locations by May 2022. Fans can stay up-to-date on the latest by following @BWW and @MountainDew on Twitter and Instagram.