Buffalo Wild Wings today announced that Tristan Meline has been named Chief Marketing Officer (CMO) of Buffalo Wild Wings.

As CMO, Tristan will guide advertising, brand marketing, field marketing, strategic planning, menu development, and overall brand experience for Buffalo Wild Wings.

“Since joining Buffalo Wild Wings, Tristan has worked with the team to refine and develop the brand’s innovation strategy and pipeline and has partnered with the Inspire Commercial Group to evolve media strategy while deepening engagement with key influencers,” said Paul Brown, Chief Executive Officer at Inspire. “I look forward to Tristan continuing to advance the marketing team culture as he develops industry-leading marketing for the brand.”

Meline previously served as VP of Brand Management at Buffalo Wild Wings and brings more than sixteen years of experience within a diverse array of marketing disciplines, including advertising, digital, field marketing, and innovation. He has worked on the brand and agency side for several iconic brands across the beverage, alcohol, and healthcare categories, including Coors Light and Biofreeze.

“I am thrilled to lead marketing for such an iconic brand,” said Meline. “I’ve had the privilege of working with an incredible team of marketers, operators, and franchisees for the last year and a half, and I am excited to be a part of the next chapter.”

Buffalo Wild Wings, founded in 1982, is the largest sports bar brand in the United States. Globally, there are more than 1,200 restaurants in nine countries. Buffalo Wild Wings is part of the Inspire Brands family of restaurants. For more information, visit BuffaloWildWings.com and InspireBrands.com.