B-Dubs is tapping into a summer full of must-watch soccer with new campaign

This summer, Buffalo Wild Wings is bringing fans together to watch every kickoff, comeback and unforgettable match moment with its popular Pick 6 Meal for Two – a front-row game-day experience without the front-row price tag, starting at just $19.99.

To bring it to life, B-Dubs teamed up with comedian and digital creator Leo González and its iconic mascot, Hank the Buffalo, for a new TV spot and social content rolling out all summer as the global game kicks into high gear.

In the hero spot, Leo confidently digs into the Pick 6 Meal for Two, going straight for the Blazin’® Knockout wings as Hank gives a friendly heads-up that they’re seriously spicy. Playing it cool, Leo brushes off the warning and talks Hank into trying one too – and Hank, game as ever, goes for it, quickly discovering the wings pack a real punch.

“I told Hank he’d be fine, and honestly, I stand by that,” said Leo González. “A little heat builds character. Plus, if you’re watching the biggest matches of the summer at Buffalo Wild Wings, you’ve got to bring some confidence to your Pick 6.”

Starting at $19.99, the Pick 6 Meal for Two includes two entrées, two sides and two fountain drinks – A.K.A. everything you need to lock in for matchday. Guests can choose from options like 10 Boneless Wings, 3 Crispy Chicken Dippers or the All-American Cheeseburger, paired with Fries, Tots or Wedges.

In addition to the Pick 6 Meal for Two, Buffalo Wild Wings is also introducing a limited-time Matchday Menu featuring globally inspired Heinz dipping sauces, cocktails and Michelob Ultra Beer Towers – perfect for all-day watch parties.

The Pick 6 Meal for Two is available nationwide at participating Buffalo Wild Wings and Buffalo Wild Wings GO locations. To find the closest B-Dubs sports bar, visit BuffaloWildWings.com/locations.

BLAZIN’ ANSWERS

What’s included in the Pick 6 Meal for Two?

The Pick 6 Meal for Two starts at $19.99 and includes two entrees, two sides and two drinks. Entree options include 10 Boneless Wings, 3 Crispy Chicken Dippers or the All-American Cheeseburger and sides include Fries, Tots or Wedges.

Can the Pick 6 Meal for Two be customized?

Yes! Entrees and sides can be mixed and matched to suit any cravings. Upgrade options are also available.

Is the Pick 6 Meal for Two available for dine-in, takeout or delivery?

The Pick 6 Meal is available at participating Buffalo Wild Wings locations nationwide for dine-in and takeout. Delivery availability may vary, so check out the local Buffalo Wild Wings for details.

What is included on the Buffalo Wild Wings Matchday Menu?

The limited-time Matchday Menu features:

• Globally inspired Heinz dipping sauces: Peri Peri, Yuzu Wasabi, Maple Sweet Chili, Sweet Curry, Smoky Elote and Creamy Chimichurri. Available as:
• Around the World Dip Flight: All six Heinz dipping sauces served together.
• Around the World Sampler: All six Heinz dipping sauces paired with a choice of four shareable appetizers.
• Around the World Dipper Bundle: Chicken dippers (classic or spicy) and fries served alongside all six Heinz dipping sauces.
• Signature cocktails:
• Red Card Punch: Coconut rum with strawberry, pineapple juice and lime, finished with a strawberry sugar rim and a red card trinket.
• Yellow Card Margarita: Casamigos Reposado, Cointreau, mango, vanilla and lime sour, topped with a Grand Marnier float and finished with a Tajín rim and yellow card trinket.
• Michelob Ultra beer towers: 100-ounce beer towers available at participating locations.